- Gartner Research - A CMO' Guide to Marketing Mix Modeling
- Think With Google - The MMM Handbook
- Datacamp - Decoding Marketing Mix Modeling: A Complete Guide
- LatentView - A Complete Guide to Marketing Mix Modeling
- PyMC Marketing - Introduction to Media Mix Modeling
- Recast - Shifting from Legacy to Modern Marketing Mix Modeling
- Towards Data Science - Modeling Marketing Mix using PyMC3
- Invoca - Media Mix Modeling (MMM): The Complete Guide for 2025
- Mass Analytics - Your Comprehensive Marketing Mix Modeling Guide
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