diff --git a/chrome/browser/about_flags.cc b/chrome/browser/about_flags.cc
index 432b886d407696..12e67b7c8ddff1 100644
--- a/chrome/browser/about_flags.cc
+++ b/chrome/browser/about_flags.cc
@@ -3469,6 +3469,11 @@ const FeatureEntry kFeatureEntries[] = {
      flag_descriptions::kDesktopPWAsFlashAppNameInsteadOfOriginDescription,
      kOsDesktop,
      FEATURE_VALUE_TYPE(features::kDesktopPWAsFlashAppNameInsteadOfOrigin)},
+    {"enable-desktop-pwas-notification-icon-and-title",
+     flag_descriptions::kDesktopPWAsNotificationIconAndTitleName,
+     flag_descriptions::kDesktopPWAsNotificationIconAndTitleDescription,
+     kOsDesktop,
+     FEATURE_VALUE_TYPE(features::kDesktopPWAsNotificationIconAndTitle)},
     {"enable-desktop-pwas-tab-strip",
      flag_descriptions::kDesktopPWAsTabStripName,
      flag_descriptions::kDesktopPWAsTabStripDescription, kOsDesktop,
diff --git a/chrome/browser/flag-metadata.json b/chrome/browser/flag-metadata.json
index dd71927409cb43..e6035acd892978 100644
--- a/chrome/browser/flag-metadata.json
+++ b/chrome/browser/flag-metadata.json
@@ -1665,6 +1665,11 @@
     "owners": [ "alancutter@chromium.org", "desktop-pwas-team@google.com" ],
     "expiry_milestone": 96
   },
+  {
+    "name": "enable-desktop-pwas-notification-icon-and-title",
+    "owners": [ "loyso@chromium.org", "desktop-pwas-team@google.com" ],
+    "expiry_milestone": 98
+  },
   {
     "name": "enable-desktop-pwas-protocol-handling",
     "owners": [ "samtan@microsoft.com", "desktop-pwas-team@google.com" ],
diff --git a/chrome/browser/flag_descriptions.cc b/chrome/browser/flag_descriptions.cc
index 743c0969268997..69d7b471e1e643 100644
--- a/chrome/browser/flag_descriptions.cc
+++ b/chrome/browser/flag_descriptions.cc
@@ -753,6 +753,12 @@ const char kDesktopPWAsFlashAppNameInsteadOfOriginDescription[] =
     "Replaces the origin flash with an app name flash when launching a web app "
     "window.";
 
+const char kDesktopPWAsNotificationIconAndTitleName[] =
+    "Desktop PWAs improvements in notification icon and title";
+const char kDesktopPWAsNotificationIconAndTitleDescription[] =
+    "Replaces the websites origin and the Chrome icon with the web app's name "
+    "and app icon in notifications.";
+
 const char kDesktopPWAsLinkCapturingName[] =
     "Desktop PWA declarative link capturing";
 const char kDesktopPWAsLinkCapturingDescription[] =
diff --git a/chrome/browser/flag_descriptions.h b/chrome/browser/flag_descriptions.h
index 93156d2c12ec3f..431ae3d6f8605f 100644
--- a/chrome/browser/flag_descriptions.h
+++ b/chrome/browser/flag_descriptions.h
@@ -459,6 +459,9 @@ extern const char kDesktopPWAsElidedExtensionsMenuDescription[];
 extern const char kDesktopPWAsFlashAppNameInsteadOfOriginName[];
 extern const char kDesktopPWAsFlashAppNameInsteadOfOriginDescription[];
 
+extern const char kDesktopPWAsNotificationIconAndTitleName[];
+extern const char kDesktopPWAsNotificationIconAndTitleDescription[];
+
 extern const char kDesktopPWAsLinkCapturingName[];
 extern const char kDesktopPWAsLinkCapturingDescription[];
 
diff --git a/chrome/common/chrome_features.cc b/chrome/common/chrome_features.cc
index 46fa4f2ff9461b..29b90e0ae81b75 100644
--- a/chrome/common/chrome_features.cc
+++ b/chrome/common/chrome_features.cc
@@ -285,6 +285,11 @@ const base::Feature kDesktopPWAsFlashAppNameInsteadOfOrigin{
     "DesktopPWAsFlashAppNameInsteadOfOrigin",
     base::FEATURE_DISABLED_BY_DEFAULT};
 
+// Replaces the origin text flash and the icon in web app notifications with
+// the name of the app and the icon of the app.
+const base::Feature kDesktopPWAsNotificationIconAndTitle{
+    "DesktopPWAsNotificationIconAndTitle", base::FEATURE_DISABLED_BY_DEFAULT};
+
 // Enables or disables Desktop PWAs to be auto-started on OS login.
 const base::Feature kDesktopPWAsRunOnOsLogin {
   "DesktopPWAsRunOnOsLogin",
diff --git a/chrome/common/chrome_features.h b/chrome/common/chrome_features.h
index d5fa5e41b48d1d..37c244c174dc70 100644
--- a/chrome/common/chrome_features.h
+++ b/chrome/common/chrome_features.h
@@ -199,6 +199,9 @@ extern const base::Feature kDesktopPWAsElidedExtensionsMenu;
 COMPONENT_EXPORT(CHROME_FEATURES)
 extern const base::Feature kDesktopPWAsFlashAppNameInsteadOfOrigin;
 
+COMPONENT_EXPORT(CHROME_FEATURES)
+extern const base::Feature kDesktopPWAsNotificationIconAndTitle;
+
 COMPONENT_EXPORT(CHROME_FEATURES)
 extern const base::Feature kDesktopPWAsRunOnOsLogin;
 
diff --git a/tools/metrics/histograms/enums.xml b/tools/metrics/histograms/enums.xml
index 8709a915d76b13..4ddc2202038759 100644
--- a/tools/metrics/histograms/enums.xml
+++ b/tools/metrics/histograms/enums.xml
@@ -45747,6 +45747,7 @@ from previous Chrome versions.
   <int value="-907234795" label="NewAudioRenderingMixingStrategy:disabled"/>
   <int value="-905538983" label="SimplifyHttpsIndicator:disabled"/>
   <int value="-902125579" label="ImmersiveUiMode:disabled"/>
+  <int value="-900871741" label="DesktopPWAsNotificationIconAndTitle:disabled"/>
   <int value="-899915066" label="ImprovedKeyboardShortcuts:disabled"/>
   <int value="-899393472" label="enable-new-app-menu-icon"/>
   <int value="-899334103" label="disable-fast-text-autosizing"/>
@@ -46912,6 +46913,7 @@ from previous Chrome versions.
       label="HappinessTrackingSurveysForDesktopDevToolsIssuesCookiesSameSite:enabled"/>
   <int value="139569991" label="SharingDeviceExpiration:disabled"/>
   <int value="143725809" label="DownloadProgressInfoBar:enabled"/>
+  <int value="144868136" label="DesktopPWAsNotificationIconAndTitle:enabled"/>
   <int value="146229312" label="WebPaymentsExperimentalFeatures:enabled"/>
   <int value="146553675" label="BookmarkBottomSheet:disabled"/>
   <int value="147342055" label="ChromeHomeClearUrlOnOpen:disabled"/>