new images , text

Author: paulinbar

powerbi-docs/collaborate-share/TOC.yml

@@ -16,7 +16,7 @@
         href: service-usage-metrics.md
       - name: "Monitor usage in new workspaces"
         href: service-modern-usage-metrics.md
-      - name: "Endorse your content"
+      - name: "Content endorsement"
         href: service-endorsement-overview.md
   - name: How-to guides
     expanded: true
@@ -75,10 +75,8 @@
         href: service-url-filters.md
       - name: "Subscribe yourself and others"
         href: service-report-subscribe.md
-        name: "Promote content"
-        href: service-promote-content.md
-        name: "Certify content"
-        href: service-certify-content.md
+        name: "Endorse your content"
+        href: service-endorse-content.md
       - name: "Feature content on Home"
         href: service-featured-content.md
       - name: "Embed report in SharePoint Online"

powerbi-docs/collaborate-share/media/service-promote-content/power-bi-certify-content.png

@@ -0,0 +1,76 @@
+---
+title: Endorse your content (preview)
+description: Learn how to promote and certify Power BI content.
+author: paulinbar
+ms.service: powerbi
+ms.subservice: powerbi-eim
+ms.topic: how-to
+ms.date: 10/24/2020
+ms.author: painbar
+
+LocalizationGroup: Share your work
+---
+# Endorse your content (preview)
+
+Power BI provides two ways you can endorse your valuable, high-quality content to increase its visibility: **promotion** and **certification**.
+
+* **Promotion**: Promotion is a way to highlight content you think is valuable and worthwhile for others to use. It encourages the collaborative use and spread of content within an organization. Any content owner, as well as any member with write permissions on the workspace where the content is located, can simply promote the content when they think it's good enough for sharing.
+
+* **Certification**: Certification means that the content meets the organization's quality standards and can be regarded as reliable, authoritative, and ready for use across the organization. **Only authorized reviewers can certify content**. Content owners who wish to see their content certified and are not authorized to certify it themselves must follow their organization's guidelines about getting their content certified.
+
+Currently it is possible to endorse
+* Datasets
+* Dataflows
+* Reports
+* Apps
+
+This article describes how to [promote content](#promote-content), how to [certify content](#certify-content) if you're an authorized reviewer, and how to [request certification](#request-content-certification) if you're not.
+
+See [Endorsement: Promoting and certifying Power BI content](service-endorsement-overview.md) to learn more about endorsement.
+
+## Promote content
+
+To promote content, you must have write permissions the workspace where the content you want to promote is located.
+
+1. Go to the settings of the content you want to promote.
+
+1. Expand the endorsement section and select **Promoted**. If you're promoting a dataset, provide a brief description of the dataset.
+
+    ![Select Promoted and Apply](media/service-promote-content/power-bi-promote-content.png)
+
+1. Select **Apply**.
+
+## Certify content
+
+Content certification is a big responsibility, and only authorized users can certify content. Other users can [request content certification](#request-content-certification). This section describes how to certify content.
+
+1. Get write permissions on the workspace where the content you want to certify is located. You can request these permissions from the content owner or from anyone with admin permissions on the workspace.
+
+1. Carefully review the content and determine whether it meets your organization's certification standards.
+
+1. If you decide to certify the content, go to the workspace where it resides, and then open the settings of the content you want to certify.
+
+1. Expand the endorsement section and select **Certified**. 
+
+    ![Click the Learn more link](media/service-promote-content/power-bi-certify-content.png)
+
+1. Select **Apply**.
+
+## Request content certification
+
+If you would like to certify your content but are not authorized to do so, follow the steps below.
+
+1. Go to the workspace where the content you want to be certified is located, and then open the settings of that content.
+
+1. Expand the endorsement section. The **Certified** button is greyed out since you are not authorized to certify content. Click the link about how to get your content certified. 
+
+    ![Click the Learn more link](media/service-promote-content/power-bi-request-content-certification.png)
+
+>[!NOTE]<a name="no-certification-info-provided-note"></a>
+>If you clicked the link above to find out how to get your content certified, but got redirected to this note, it means that your Power BI admin has not made any information available. In this case, contact the Power BI admin directly.
+
+## Next steps
+
+* [Read more about content endorsement](service-endorsement-overview.md)
+* [Enable content certification](../admin/service-admin-setup-certification.md) (Power BI admins)
+* Questions? [Try asking the Power BI Community](https://community.powerbi.com/)