Updating project page URL. Minor text edits

Author: robflaherty

readme.md

@@ -1,13 +1,13 @@
-# jQuery Scroll Depth
-This is a Google Analytics jQuery plugin that tracks how far your users are scrolling. It monitors the 25%, 50%, 75%, and 100% scroll marks, sending a Google Analytics Event at each one. 
+# Scroll Depth
+Scroll Depth is a Google Analytics plugin that tracks how far users are scrolling. It monitors the 25%, 50%, 75%, and 100% scroll marks, sending a Google Analytics Event at each one. 
 
-In addition to the percentage scroll marks you can trigger events based on specific DOM elements. For example you can tell the plugin to report whenever the article comments div is scrolled into view, or whenever the footer is reached.
+In addition to the percentage scroll marks, you can record when specific elements on the page are scrolled into view. For example, on a blog, you could send a Scroll Depth event whenever the user reaches the end of a post.
 
 Timing data for each scroll event is reported to Google Analytics via the [User Timing API](https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingTiming). You can find this data in Google Analytics at Content > Site Speed > User Timings. This will give you data about how many seconds it takes users to reach each scroll point. (Note: Averages can be misleading. Make sure to dig through the GA UI to dig up more meaningful data. You may also want to [increase the sample rate](https://developers.google.com/analytics/devguides/collection/gajs/methods/gaJSApiBasicConfiguration#_gat.GA_Tracker_._setSiteSpeedSampleRate) from the default 5% to 100%.)
 
 The plugin supports both [Universal Analytics](https://support.google.com/analytics/answer/2790010?hl=en&ref_topic=2790009) and Classic Google Analytics.
 
-[View the Project Page](http://robflaherty.github.com/jquery-scrolldepth/)
+[View the Project Page](http://parsnip.io/scroll-depth/)
 
 [View the Blog Post](http://www.ravelrumba.com/blog/tracking-scroll-depth-jquery-google-analytics/)
 
@@ -31,7 +31,7 @@ $.scrollDepth({
 Tested in Chrome (18), Firefox (8), Safari (5), Opera (10), IE (7-10). Also tested on iOS, Opera Mobile, and a few Android emulators.
 
 ## Contact
-If you have any questions please leave a comment on the [associated blog post](http://www.ravelrumba.com/blog/tracking-scroll-depth-jquery-google-analytics/) or find me on Twitter at [@robflaherty](https://twitter.com/#!/robflaherty).
+If you have any questions please leave a comment on the [associated blog post](http://www.ravelrumba.com/blog/tracking-scroll-depth-jquery-google-analytics/) or find me on Twitter at [@robflaherty](https://twitter.com/robflaherty).
 
 ## Changelog