diff --git a/activerecord/CHANGELOG.md b/activerecord/CHANGELOG.md
index 45dfeddba8d47..3521e3a9abc9a 100644
--- a/activerecord/CHANGELOG.md
+++ b/activerecord/CHANGELOG.md
@@ -1,3 +1,10 @@
+*   Fixed `update_column`, `update_columns`, and `update_all` to correctly serialize
+    values for `array`, `hstore` and `json` column types in `PostgreSQL`.
+
+    Fixes #12261.
+
+    *Tadas Tamosauskas*
+
 *   Do not consider PostgreSQL array columns as number or text columns.
 
     The code uses these checks in several places to know what to do with a
diff --git a/activerecord/lib/active_record/sanitization.rb b/activerecord/lib/active_record/sanitization.rb
index cab8fd745a966..bc78c3858aee2 100644
--- a/activerecord/lib/active_record/sanitization.rb
+++ b/activerecord/lib/active_record/sanitization.rb
@@ -101,7 +101,7 @@ def sanitize_sql_hash_for_conditions(attrs, default_table_name = self.table_name
       #     # => "status = NULL , group_id = 1"
       def sanitize_sql_hash_for_assignment(attrs, table)
         attrs.map do |attr, value|
-          "#{connection.quote_table_name_for_assignment(table, attr)} = #{quote_bound_value(value)}"
+          "#{connection.quote_table_name_for_assignment(table, attr)} = #{quote_bound_value(value, connection, columns_hash[attr.to_s])}"
         end.join(', ')
       end
 
@@ -152,15 +152,16 @@ def replace_named_bind_variables(statement, bind_vars) #:nodoc:
         end
       end
 
-      def quote_bound_value(value, c = connection) #:nodoc:
-        if value.respond_to?(:map) && !value.acts_like?(:string)
+      def quote_bound_value(value, c = connection, column = nil) #:nodoc:
+        db_native_type = column && (column.respond_to?(:array) && column.array || [:json, :hstore].include?(column.type) )
+        if value.respond_to?(:map) && !value.acts_like?(:string) && !db_native_type
           if value.respond_to?(:empty?) && value.empty?
             c.quote(nil)
           else
             value.map { |v| c.quote(v) }.join(',')
           end
         else
-          c.quote(value)
+          c.quote(value, column)
         end
       end
 
diff --git a/activerecord/test/cases/adapters/postgresql/array_test.rb b/activerecord/test/cases/adapters/postgresql/array_test.rb
index b0870e22567f5..cf059d20e285c 100644
--- a/activerecord/test/cases/adapters/postgresql/array_test.rb
+++ b/activerecord/test/cases/adapters/postgresql/array_test.rb
@@ -128,6 +128,12 @@ def test_attribute_for_inspect_for_array_field
     assert_equal("[1, 2, 3, 4, 5, 6, 7, 8, 9, 10, ...]", record.attribute_for_inspect(:ratings))
   end
 
+  def test_update_all
+    PgArray.create! tags: ["one", "two", "three"]
+    PgArray.update_all tags: ["four", "five"]
+    assert_equal ["four", "five"], PgArray.first.tags
+  end
+
   private
   def assert_cycle field, array
     # test creation
diff --git a/activerecord/test/cases/adapters/postgresql/hstore_test.rb b/activerecord/test/cases/adapters/postgresql/hstore_test.rb
index 2845413575e60..730020b5c8f34 100644
--- a/activerecord/test/cases/adapters/postgresql/hstore_test.rb
+++ b/activerecord/test/cases/adapters/postgresql/hstore_test.rb
@@ -206,6 +206,12 @@ def test_quoting_special_characters
     def test_multiline
       assert_cycle("a\nb" => "c\nd")
     end
+
+    def test_update_all
+      Hstore.create! tags: { "one" => "two" }
+      Hstore.update_all tags: { "three" => "four" }
+      assert_equal({ "three" => "four" }, Hstore.first.tags)
+    end
   end
 
   private
diff --git a/activerecord/test/cases/adapters/postgresql/json_test.rb b/activerecord/test/cases/adapters/postgresql/json_test.rb
index c33c7ef968b5d..10efa8b8028d1 100644
--- a/activerecord/test/cases/adapters/postgresql/json_test.rb
+++ b/activerecord/test/cases/adapters/postgresql/json_test.rb
@@ -121,4 +121,10 @@ def test_with_store_accessors
     x = JsonDataType.first
     assert_equal "640×1136", x.resolution
   end
+
+  def test_update_all
+    JsonDataType.create! payload: { "one" => "two" }
+    JsonDataType.update_all payload: { "three" => "four" }
+    assert_equal({ "three" => "four" }, JsonDataType.first.payload)
+  end
 end