diff --git a/Makefile b/Makefile
index 94917ef6d..1e9a08a89 100644
--- a/Makefile
+++ b/Makefile
@@ -25,7 +25,7 @@ VERSION:=$(shell git describe --tags --dirty)
 TAG?=$(VERSION)
 
 # PROJ is the image project.
-PROJ?=gcr.io/google_containers
+PROJ?=k8s.gcr.io
 
 # UPLOAD_PATH is the cloud storage path to upload release tar.
 UPLOAD_PATH?=gs://kubernetes-release
diff --git a/README.md b/README.md
index 5da3d12ac..36aca5a9e 100644
--- a/README.md
+++ b/README.md
@@ -87,7 +87,7 @@ Run `make` in the top directory. It will:
 
 ## Push Image
 `make push` uploads the docker image to registry. By default, the image will be uploaded to
-`gcr.io/google_containers`. It's easy to modify the `Makefile` to push the image
+`k8s.gcr.io`. It's easy to modify the `Makefile` to push the image
 to another registry.
 
 ## Start DaemonSet
@@ -102,7 +102,7 @@ spec:
     spec:
       containers:
       - name: node-problem-detector
-        image: gcr.io/google_containers/node-problem-detector:v0.2
+        image: k8s.gcr.io/node-problem-detector:v0.2
         imagePullPolicy: Always
         securityContext:
           privileged: true
diff --git a/node-problem-detector.yaml b/node-problem-detector.yaml
index 5f6d02f95..8b10d22c9 100644
--- a/node-problem-detector.yaml
+++ b/node-problem-detector.yaml
@@ -14,7 +14,7 @@ spec:
         - /node-problem-detector
         - --logtostderr
         - --kernel-monitor=/config/kernel-monitor.json
-        image: gcr.io/google_containers/node-problem-detector:v0.2
+        image: k8s.gcr.io/node-problem-detector:v0.2
         imagePullPolicy: Always
         securityContext:
           privileged: true
diff --git a/pkg/util/nethealth/Makefile b/pkg/util/nethealth/Makefile
index cd89a7eaf..c72a5b219 100644
--- a/pkg/util/nethealth/Makefile
+++ b/pkg/util/nethealth/Makefile
@@ -12,16 +12,16 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-# Makefile for the Docker image gcr.io/google_containers/kube-nethealth-<ARCH>
+# Makefile for the Docker image k8s.gcr.io/kube-nethealth-<ARCH>
 # MAINTAINER: Girish kalele <abshah@google.com>
 # If you update this image please bump the tag value before pushing.
 #
 # Usage:
-#   [TAG=1.0] [REGISTRY=gcr.io/google_containers] make push
+#   [TAG=1.0] [REGISTRY=k8s.gcr.io] make push
 
 # Default registry, arch and tag. This can be overwritten by arguments to make
 TAG?=1.0
-REGISTRY?=gcr.io/google_containers
+REGISTRY?=k8s.gcr.io
 ARCH?=amd64
 
 all: build
@@ -33,7 +33,7 @@ build: nethealth
 	docker build -t $(REGISTRY)/kube-nethealth-$(ARCH):$(TAG) .
 
 push: build
-ifeq ($(REGISTRY),gcr.io/google_containers)
+ifeq ($(REGISTRY),k8s.gcr.io)
 	gcloud docker push $(REGISTRY)/kube-nethealth-$(ARCH):$(TAG)
 else
 	docker push $(REGISTRY)/kube-nethealth-$(ARCH):$(TAG)
diff --git a/test/kernel_log_generator/Makefile b/test/kernel_log_generator/Makefile
index 5482e521b..5704b7ac9 100644
--- a/test/kernel_log_generator/Makefile
+++ b/test/kernel_log_generator/Makefile
@@ -16,7 +16,7 @@
 
 .PHONY: all build push
 
-PROJ ?= gcr.io/google_containers
+PROJ ?= k8s.gcr.io
 TAG := 0.1
 
 all: push