diff --git a/.travis.yml b/.travis.yml
index 038ad2b62a..22b67b01f2 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -73,18 +73,22 @@ jobs:
   - stage: publish arm
     if: type = api AND branch = master AND repo = kubernetes/ingress-nginx
     script:
+    - make register-qemu
     - .travis/publish.sh arm
   - stage: publish arm64
     if: type = api AND branch = master AND repo = kubernetes/ingress-nginx
     script:
+    - make register-qemu
     - .travis/publish.sh arm64
   - stage: publish ppc64le
     if: type = api AND branch = master AND repo = kubernetes/ingress-nginx
     script:
+    - make register-qemu
     - .travis/publish.sh ppc64le
   - stage: publish s390x
     if: type = api AND branch = master AND repo = kubernetes/ingress-nginx
     script:
+    - make register-qemu
     - .travis/publish.sh s390x
   - stage: Publish docs
     if: type = api AND branch = master AND repo = kubernetes/ingress-nginx