3. How would you explain an A/B test to an engineer with no statistics background? A linear regression?
- A/B testing, or more broadly, multivariate testing, is the testing of different elements of a user's experience to determine which variation helps the business achieve its goal more effectively (i.e. increasing conversions, etc..) This can be copy on a web site, button colors, different user interfaces, different email subject lines, calls to action, offers, etc.