diff --git a/src/components/Player/Player.tsx b/src/components/Player/Player.tsx
index 98efda785..a8e51fbf9 100644
--- a/src/components/Player/Player.tsx
+++ b/src/components/Player/Player.tsx
@@ -11,8 +11,6 @@ import useOttAnalytics from '#src/hooks/useOttAnalytics';
 import { logDev, testId } from '#src/utils/common';
 import { useConfigStore } from '#src/stores/ConfigStore';
 import type { AdSchedule } from '#types/ad-schedule';
-import { useAccountStore } from '#src/stores/AccountStore';
-import { useProfileStore } from '#src/stores/ProfileStore';
 import { attachAnalyticsParams } from '#src/utils/analytics';
 
 type Props = {
@@ -60,10 +58,6 @@ const Player: React.FC<Props> = ({
   const [libLoaded, setLibLoaded] = useState(!!window.jwplayer);
   const startTimeRef = useRef(startTime);
 
-  const { config } = useConfigStore((s) => s);
-  const { user } = useAccountStore((s) => s);
-  const { profile } = useProfileStore();
-
   const setPlayer = useOttAnalytics(item, feedId);
 
   const { settings } = useConfigStore((s) => s);
@@ -71,10 +65,6 @@ const Player: React.FC<Props> = ({
   const playerId = settings.playerId;
   const playerLicenseKey = settings.playerLicenseKey;
 
-  const isJwIntegration = !!config?.integrations?.jwp;
-  const userId = user?.id;
-  const profileId = profile?.id;
-
   const handleBeforePlay = useEventCallback(onBeforePlay);
   const handlePlay = useEventCallback(onPlay);
   const handlePause = useEventCallback(onPause);
@@ -174,7 +164,7 @@ const Player: React.FC<Props> = ({
       playerRef.current = window.jwplayer(playerElementRef.current) as JWPlayer;
 
       // Inject user_id and profile_id into the CDN analytics
-      attachAnalyticsParams(item, isJwIntegration, userId, profileId);
+      attachAnalyticsParams(item);
 
       // Player options are untyped
       const playerOptions: { [key: string]: unknown } = {
@@ -228,7 +218,7 @@ const Player: React.FC<Props> = ({
     if (libLoaded) {
       initializePlayer();
     }
-  }, [libLoaded, item, detachEvents, attachEvents, playerId, setPlayer, autostart, adsData, playerLicenseKey, feedId, isJwIntegration, profileId, userId]);
+  }, [libLoaded, item, detachEvents, attachEvents, playerId, setPlayer, autostart, adsData, playerLicenseKey, feedId]);
 
   useEffect(() => {
     return () => {
diff --git a/src/utils/analytics.ts b/src/utils/analytics.ts
index 3deaa69c1..11501f7ee 100644
--- a/src/utils/analytics.ts
+++ b/src/utils/analytics.ts
@@ -1,8 +1,19 @@
+import { useAccountStore } from '#src/stores/AccountStore';
+import { useConfigStore } from '#src/stores/ConfigStore';
+import { useProfileStore } from '#src/stores/ProfileStore';
 import type { PlaylistItem, Source } from '#types/playlist';
 
-export const attachAnalyticsParams = (item: PlaylistItem, isJwIntegration: boolean, userId?: string, profileId?: string) => {
+export const attachAnalyticsParams = (item: PlaylistItem) => {
+  const { config } = useConfigStore.getState();
+  const { user } = useAccountStore.getState();
+  const { profile } = useProfileStore.getState();
+
   const { sources, mediaid } = item;
 
+  const userId = user?.id;
+  const profileId = profile?.id;
+  const isJwIntegration = !!config?.integrations?.jwp;
+
   return sources.map((source: Source) => {
     const url = new URL(source.file);