diff --git a/.commitlintrc.js b/.commitlintrc.js
index 7228b8245..6931bd893 100644
--- a/.commitlintrc.js
+++ b/.commitlintrc.js
@@ -8,6 +8,7 @@ module.exports = {
         'playlist',
         'videodetail',
         'search',
+        'favorites',
       ],
     ],
   },
diff --git a/README.md b/README.md
index 7e0b2e5ba..b9b721dcc 100644
--- a/README.md
+++ b/README.md
@@ -67,6 +67,7 @@ The allowed scopes are:
 - playlist
 - videodetail
 - search
+- favorites
 
 ### Subject
 
diff --git a/src/App.tsx b/src/App.tsx
index 01cc1c0cd..1a93d5543 100644
--- a/src/App.tsx
+++ b/src/App.tsx
@@ -9,6 +9,7 @@ import QueryProvider from './providers/QueryProvider';
 import './i18n/config';
 import './styles/main.scss';
 import { initializeWatchHistory } from './stores/WatchHistoryStore';
+import { initializeFavorites } from './stores/FavoritesStore';
 
 interface State {
   error: Error | null;
@@ -27,6 +28,8 @@ class App extends Component {
     if (config.options.enableContinueWatching) {
       initializeWatchHistory();
     }
+
+    initializeFavorites();
   }
 
   render() {
diff --git a/src/components/Video/Video.tsx b/src/components/Video/Video.tsx
index 0c3a40c46..5c960a84e 100644
--- a/src/components/Video/Video.tsx
+++ b/src/components/Video/Video.tsx
@@ -16,6 +16,7 @@ import IconButton from '../IconButton/IconButton';
 import { formatDuration } from '../../utils/formatting';
 
 import styles from './Video.module.scss';
+import FavoriteBorder from '../../icons/FavoriteBorder';
 
 type Poster = 'fading' | 'normal';
 
@@ -24,11 +25,13 @@ type Props = {
   play: boolean;
   startPlay: () => void;
   goBack: () => void;
+  isFavorited: boolean;
+  onFavoriteButtonClick: () => void;
   poster: Poster;
   relatedShelf?: JSX.Element;
 };
 
-const Video: React.FC<Props> = ({ item, play, startPlay, goBack, poster, relatedShelf }: Props) => {
+const Video: React.FC<Props> = ({ item, play, startPlay, goBack, poster, relatedShelf, isFavorited, onFavoriteButtonClick }: Props) => {
   const [isPlaying, setIsPlaying] = useState<boolean>(false);
   const [mouseActive, setMouseActive] = useState(false);
   const breakpoint: Breakpoint = useBreakpoint();
@@ -77,7 +80,12 @@ const Video: React.FC<Props> = ({ item, play, startPlay, goBack, poster, related
               onClick={() => null}
               fullWidth={breakpoint < Breakpoint.sm}
             />
-            <Button label={t('video:favorite')} startIcon={<Favorite />} onClick={() => null} />
+            <Button
+              label={t('video:favorite')}
+              startIcon={isFavorited ? <Favorite /> : <FavoriteBorder />}
+              onClick={onFavoriteButtonClick}
+              color={isFavorited ? 'primary' : 'default'}
+            />
             <Button label={t('video:share')} startIcon={<Share />} onClick={() => null} />
           </div>
         </div>
diff --git a/src/config.ts b/src/config.ts
new file mode 100644
index 000000000..d81de0e6b
--- /dev/null
+++ b/src/config.ts
@@ -0,0 +1 @@
+export const API_BASE_URL = 'https://content.jwplatform.com';
diff --git a/src/containers/Video/Video.tsx b/src/containers/Video/Video.tsx
index 69e625769..aa02118e5 100644
--- a/src/containers/Video/Video.tsx
+++ b/src/containers/Video/Video.tsx
@@ -9,6 +9,7 @@ import VideoComponent from '../../components/Video/Video';
 import { cardUrl, videoUrl } from '../../utils/formatting';
 import usePlaylist from '../../hooks/usePlaylist';
 import Shelf from '../Shelf/Shelf';
+import { useFavorites } from '../../stores/FavoritesStore';
 
 export type VideoType = 'movie' | 'series';
 
@@ -22,6 +23,7 @@ export type VideoProps = {
 const Video = ({ playlistId, videoType, episodeId, mediaId }: VideoProps): JSX.Element => {
   const history = useHistory();
   const location = useLocation();
+  const { hasItem, saveItem, removeItem } = useFavorites();
   const play = new URLSearchParams(location.search).get('play') === '1';
   const config: Config = useContext(ConfigContext);
   const posterFading: boolean = config ? config.options.posterFading === true : false;
@@ -31,8 +33,9 @@ const Video = ({ playlistId, videoType, episodeId, mediaId }: VideoProps): JSX.E
   const updateBlurImage = useBlurImageUpdater(playlist);
 
   const getMovieItem = () => playlist.find((item) => item.mediaid === mediaId);
-  const getSeriesItem = () => playlist.length && playlist[0];
+  const getSeriesItem = () => playlist[0];
   const item = videoType === 'movie' ? getMovieItem() : getSeriesItem();
+  const isFavorited = !!item && hasItem(item);
 
   const startPlay = () => item && history.push(videoUrl(item, playlistId, true));
   const goBack = () => item && history.push(videoUrl(item, playlistId, false));
@@ -55,6 +58,8 @@ const Video = ({ playlistId, videoType, episodeId, mediaId }: VideoProps): JSX.E
       startPlay={startPlay}
       goBack={goBack}
       poster={posterFading ? 'fading' : 'normal'}
+      isFavorited={isFavorited}
+      onFavoriteButtonClick={() => isFavorited ? removeItem(item) : saveItem(item)}
       relatedShelf={
         config.recommendationsPlaylist ? (
           <Shelf
diff --git a/src/hooks/usePlaylist.ts b/src/hooks/usePlaylist.ts
index b102c476c..0acffdfc2 100644
--- a/src/hooks/usePlaylist.ts
+++ b/src/hooks/usePlaylist.ts
@@ -2,16 +2,10 @@ import { UseBaseQueryResult, useQuery } from 'react-query';
 import type { Playlist } from 'types/playlist';
 
 import { generatePlaylistPlaceholder } from '../utils/collection';
+import { getPlaylistById } from '../services/api.service';
 
-const baseUrl = 'https://content.jwplatform.com';
 const placeholderData = generatePlaylistPlaceholder(30);
 
-const getPlaylistById = (playlistId: string, relatedMediaId?: string) => {
-  const relatedQuery = relatedMediaId ? `?related_media_id=${relatedMediaId}` : '';
-
-  return fetch(`${baseUrl}/v2/playlists/${playlistId}${relatedQuery}`).then((res) => res.json());
-};
-
 export type UsePlaylistResult<TData = Playlist, TError = unknown> = UseBaseQueryResult<TData, TError>;
 
 export default function usePlaylist(playlistId: string, relatedMediaId?: string): UsePlaylistResult {
diff --git a/src/hooks/useSearchPlaylist.ts b/src/hooks/useSearchPlaylist.ts
index 86489e781..d4e021ca3 100644
--- a/src/hooks/useSearchPlaylist.ts
+++ b/src/hooks/useSearchPlaylist.ts
@@ -2,17 +2,13 @@ import { UseBaseQueryResult, useQuery } from 'react-query';
 import type { Playlist } from 'types/playlist';
 
 import { generatePlaylistPlaceholder } from '../utils/collection';
+import { getSearchPlaylist } from '../services/api.service';
 
-const baseUrl = 'https://content.jwplatform.com';
 const placeholderData = generatePlaylistPlaceholder();
 
-const getSearchPlaylist = (playlistId: string, query: string) => {
-  return fetch(`${baseUrl}/v2/playlists/${playlistId}?search=${encodeURIComponent(query)}`).then((res) => res.json());
-};
-
 export type UseSearchPlaylistResult<TData = Playlist, TError = unknown> = UseBaseQueryResult<TData, TError>;
 
-export default function useSearchPlaylist(playlistId: string, query: string, usePlaceholderData: boolean = true): UseSearchPlaylistResult {
+export default function useSearchPlaylist (playlistId: string, query: string, usePlaceholderData: boolean = true): UseSearchPlaylistResult {
   return useQuery(['playlist', playlistId, query], () => {
     return getSearchPlaylist(playlistId, query)
   }, {
diff --git a/src/icons/Favorite.tsx b/src/icons/Favorite.tsx
index 7bf922ec1..004b8ee0d 100644
--- a/src/icons/Favorite.tsx
+++ b/src/icons/Favorite.tsx
@@ -5,6 +5,6 @@ import createIcon from './Icon';
 export default createIcon(
   '0 0 24 24',
   <g>
-    <path d="M12.1,18.55L12,18.65L11.89,18.55C7.14,14.24 4,11.39 4,8.5C4,6.5 5.5,5 7.5,5C9.04,5 10.54,6 11.07,7.36H12.93C13.46,6 14.96,5 16.5,5C18.5,5 20,6.5 20,8.5C20,11.39 16.86,14.24 12.1,18.55M16.5,3C14.76,3 13.09,3.81 12,5.08C10.91,3.81 9.24,3 7.5,3C4.42,3 2,5.41 2,8.5C2,12.27 5.4,15.36 10.55,20.03L12,21.35L13.45,20.03C18.6,15.36 22,12.27 22,8.5C22,5.41 19.58,3 16.5,3Z" />
+    <path d="M12 21.35l-1.45-1.32C5.4 15.36 2 12.28 2 8.5 2 5.42 4.42 3 7.5 3c1.74 0 3.41.81 4.5 2.09C13.09 3.81 14.76 3 16.5 3 19.58 3 22 5.42 22 8.5c0 3.78-3.4 6.86-8.55 11.54L12 21.35z"/>
   </g>,
 );
diff --git a/src/icons/FavoriteBorder.tsx b/src/icons/FavoriteBorder.tsx
new file mode 100644
index 000000000..7bf922ec1
--- /dev/null
+++ b/src/icons/FavoriteBorder.tsx
@@ -0,0 +1,10 @@
+import React from 'react';
+
+import createIcon from './Icon';
+
+export default createIcon(
+  '0 0 24 24',
+  <g>
+    <path d="M12.1,18.55L12,18.65L11.89,18.55C7.14,14.24 4,11.39 4,8.5C4,6.5 5.5,5 7.5,5C9.04,5 10.54,6 11.07,7.36H12.93C13.46,6 14.96,5 16.5,5C18.5,5 20,6.5 20,8.5C20,11.39 16.86,14.24 12.1,18.55M16.5,3C14.76,3 13.09,3.81 12,5.08C10.91,3.81 9.24,3 7.5,3C4.42,3 2,5.41 2,8.5C2,12.27 5.4,15.36 10.55,20.03L12,21.35L13.45,20.03C18.6,15.36 22,12.27 22,8.5C22,5.41 19.58,3 16.5,3Z" />
+  </g>,
+);
diff --git a/src/services/api.service.ts b/src/services/api.service.ts
new file mode 100644
index 000000000..39c8d6eba
--- /dev/null
+++ b/src/services/api.service.ts
@@ -0,0 +1,49 @@
+import type { Playlist, PlaylistItem } from '../../types/playlist';
+import { API_BASE_URL } from '../config';
+
+/**
+ * Get playlist by id
+ * @param {string} id
+ * @param relatedMediaId
+ */
+export const getPlaylistById = (id: string, relatedMediaId?: string) : Promise<Playlist | undefined> => {
+  const relatedQuery = relatedMediaId ? `?related_media_id=${relatedMediaId}` : '';
+
+  return fetch(`${API_BASE_URL}/v2/playlists/${id}${relatedQuery}`)
+    .then((res) => res.json());
+};
+
+/**
+ * Get search playlist
+ * @param {string} playlistId
+ * @param {string} query
+ */
+export const getSearchPlaylist = (playlistId: string, query: string) : Promise<Playlist | undefined> => {
+  return fetch(`${API_BASE_URL}/v2/playlists/${playlistId}?search=${encodeURIComponent(query)}`)
+    .then((res) => res.json());
+};
+
+/**
+ * Get media by id
+ * @param {string} id
+ */
+export const getMediaById = (id: string): Promise<PlaylistItem | undefined> => {
+  return fetch(`${API_BASE_URL}/v2/media/${id}`)
+    .then((res) => res.json() as Promise<Playlist>)
+    .then(data => data.playlist[0]);
+};
+
+/**
+ * Gets multiple media items by the given ids. Filters out items that don't exist.
+ * @param {string[]} ids
+ */
+export const getMediaByIds = async (ids: string[]): Promise<PlaylistItem[]> => {
+  // @todo this should be updated when it will become possible to request multiple media items in a single request
+  const responses = await Promise.all(ids.map(id => getMediaById(id)));
+
+  function notEmpty<Value> (value: Value | null | undefined): value is Value {
+    return value !== null && value !== undefined;
+  }
+
+  return responses.filter(notEmpty);
+}
diff --git a/src/stores/FavoritesStore.ts b/src/stores/FavoritesStore.ts
index 279a76af2..d22c11098 100644
--- a/src/stores/FavoritesStore.ts
+++ b/src/stores/FavoritesStore.ts
@@ -1,13 +1,65 @@
 import { Store } from 'pullstate';
 
-type Favorite = {
-  mediaId: string;
-};
+import type { PlaylistItem } from '../../types/playlist';
+import * as persist from '../utils/persist';
+import type { Favorite } from '../../types/favorite';
+import { getMediaByIds } from '../services/api.service';
 
 type FavoritesStore = {
-  favorites: Favorite[];
+  favorites: PlaylistItem[];
 };
 
-export const FavoritesStore = new Store<FavoritesStore>({
-  favorites: [{ mediaId: '' }],
+const PERSIST_KEY_FAVORITES = `favorites${window.configId ? `-${window.configId}` : ''}`;
+
+export const favoritesStore = new Store<FavoritesStore>({
+  favorites: [],
 });
+
+export const initializeFavorites = async () => {
+  const savedFavorites: Favorite[] | null = persist.getItem(PERSIST_KEY_FAVORITES) as Favorite[] | null;
+
+  if (savedFavorites) {
+    const favoritesPlaylist = await getMediaByIds(savedFavorites.map(({ mediaid }) => mediaid));
+
+    favoritesStore.update((state) => {
+      state.favorites = favoritesPlaylist;
+    });
+  }
+
+  return favoritesStore.subscribe(state => state.favorites, (favorites) => {
+    persist.setItem(PERSIST_KEY_FAVORITES, favorites.map(playlistItem => ({
+      mediaid: playlistItem.mediaid,
+      title: playlistItem.title,
+      tags: playlistItem.tags,
+      duration: playlistItem.duration,
+    }) as Favorite));
+  });
+};
+
+type SaveItemFn = (item: PlaylistItem) => void;
+type RemoveItemFn = (item: PlaylistItem) => void;
+type HasItemFn = (item: PlaylistItem) => boolean;
+
+export const useFavorites = (): { saveItem: SaveItemFn, removeItem: RemoveItemFn, hasItem: HasItemFn } => {
+  const favorites = favoritesStore.useState((s) => s.favorites);
+
+  const saveItem = (item: PlaylistItem) => {
+    favoritesStore.update((s, o) => {
+      if (!o.favorites.some(current => current.mediaid === item.mediaid)) {
+        s.favorites.push(item);
+      }
+    });
+  };
+
+  const removeItem = (item: PlaylistItem) => {
+    favoritesStore.update((s) => {
+      s.favorites = s.favorites.filter(current => current.mediaid !== item.mediaid);
+    });
+  };
+
+  const hasItem = (item: PlaylistItem) => {
+    return favorites.some(current => current.mediaid === item.mediaid);
+  };
+
+  return { saveItem, removeItem, hasItem };
+};
diff --git a/types/favorite.d.ts b/types/favorite.d.ts
new file mode 100644
index 000000000..c14ece602
--- /dev/null
+++ b/types/favorite.d.ts
@@ -0,0 +1,6 @@
+export type Favorite = {
+  mediaid: string;
+  title: string;
+  tags: string;
+  duration: number;
+};