diff --git a/README.md b/README.md
index 951a52e..a085477 100644
--- a/README.md
+++ b/README.md
@@ -13,7 +13,9 @@ This is a reference implementation of the following pattern:
 This example runs from a bookmarklet.
 
 You can "install" it by dragging the HelloWorldAnnotated link from http://jonudell.net/h/#bookmarklets to your browser's bookmarks 
-bar, or editing an existing bookmark and inserting this text in the URL field: "javascript:(function(){var d=document; var s=d.createElement('script');s.setAttribute('src','https://jonudell.info/h/HelloWorldAnnotated/gather.js');d.head.appendChild(s)})();"
+bar, or editing an existing bookmark and inserting this text in the URL field: 
+
+> javascript:(function(){var d=document; var s=d.createElement('script');s.setAttribute('src','https://jonudell.info/h/HelloWorldAnnotated/gather.js');d.head.appendChild(s)})();"
 
 Screencast: http://jonudell.net/h/HelloWorldAnnotated.mp4