Predictive Analytics for Business

Using two leading software packages: Alteryx, a tool that enables you to prepare, blend, and analyze data quickly; and Tableau, a powerful data visualization tool. Over the course of the program, you’ll learn to:

• Create mental models to clearly define business issues
• Visualize and prepare data to improve efficacy of predictive models
• Identify and implement a variety of predictive modeling techniques

Problem Solving with Advanced Analytics

• The Problem Solving Framework
• Selecting an Analytical Methodology
• Linear Regression

Data Wrangling

• Understanding Data
• Data Issues
• Data Formatting
• Data Blending

Classification Models

• Classification Problems
• Binary Classification Models
• Non-Binary Classification Models

A/B Testing

• A/B Testing Fundamentals
• Randomized Design Tests
• Matched Pair Design Tests
• Matched Pair Practice

Time Series Forecasting

• Fundamentals of Time Series Forecasting
• ETS Models
• ARIMA Models
• Analyzing and Vizualizing Results

Segmentation and Clustering

• Segmentation Fundamentals
• Preparing Data for Clustering
• Variable Reduction
• Clustiering Models
• Validating and Apllying Clusters
• Creating Visualization with Tableau