BLUF - Bottom Line Up Front Put the most important info first - military style https://www.animalz.co/blog/bottom-line-up-front/
Jeff Bezos - 6 page memo's Letter to shareholders - https://www.sec.gov/Archives/edgar/data/1018724/000119312518121161/d456916dex991.htm It should be a narrative. Data as appendix
Use less than 30 words per sentence
- Due to the fact that → Because
- Totally lacked the ability to → could not
- Until such time as -> Until
- For the purpose of -> for
- With the possible exception of -> except
Replace adjectives with data
- We made performance much faster → We reduced service side tp90 latency from 10ms to 1ms
Eliminate weasel words
- Nearly all customers → 87% of Prime members
- Significantly better → +25 basis points
Does your writing pass the “so what” test?
If you get a question, reply with one of these four Amazon answers
- Yes
- No
- A number
- I don’t know (and steps to follow up)
https://medium.com/@joefletcher/7-tips-for-better-communication-32cbe84c8ddf