diff --git a/README.md b/README.md
index 05b1e4de4586d0..e0658a5dd73cfb 100644
--- a/README.md
+++ b/README.md
@@ -147,3 +147,11 @@ Learn more about the
 ## License
 
 [Apache License 2.0](LICENSE)
+
+## Feature Prioritization Survey
+
+The TensorFlow team is working on building/improving features, and understands that it is very important to prioritize these efforts based on what TF users need.
+
+The goal of this short, < 5min [survey](https://google.qualtrics.com/jfe/form/SV_d5nqhCEbkDkQ7ad), is to help the TensorFlow team better understand what features to prioritize based on your feedback. Participation is of course optional.
+
+Take the survey [HERE](https://google.qualtrics.com/jfe/form/SV_d5nqhCEbkDkQ7ad).