diff --git a/api/envoy/config/trace/v3/http_tracer.proto b/api/envoy/config/trace/v3/http_tracer.proto
index 33adea18a4d6..faf4449c0c03 100644
--- a/api/envoy/config/trace/v3/http_tracer.proto
+++ b/api/envoy/config/trace/v3/http_tracer.proto
@@ -58,7 +58,7 @@ message Tracing {
     // See the trace drivers for examples:
     //
     // - :ref:`LightstepConfig <envoy_api_msg_config.trace.v3.LightstepConfig>`
-    // - :ref:`ZipkinConfig <envoy_api_msg_config.trace.v3.ZipkinConfig>`
+    // - :ref:`ZipkinConfig <envoy_v3_api_msg_config.trace.v3.ZipkinConfig>`
     // - :ref:`DynamicOtConfig <envoy_api_msg_config.trace.v3.DynamicOtConfig>`
     // - :ref:`DatadogConfig <envoy_api_msg_config.trace.v3.DatadogConfig>`
     // - :ref:`OpenCensusConfig <envoy_api_msg_config.trace.v3.OpenCensusConfig>`
diff --git a/api/envoy/config/trace/v3/opencensus.proto b/api/envoy/config/trace/v3/opencensus.proto
index 39313139177f..a4a8750983fc 100644
--- a/api/envoy/config/trace/v3/opencensus.proto
+++ b/api/envoy/config/trace/v3/opencensus.proto
@@ -72,11 +72,14 @@ message OpenCensusConfig {
   core.v3.GrpcService stackdriver_grpc_service = 13;
 
   // Enables the Zipkin exporter if set to true. The url and service name must
-  // also be set.
-  bool zipkin_exporter_enabled = 5;
-
-  // The URL to Zipkin, e.g. "http://127.0.0.1:9411/api/v2/spans"
-  string zipkin_url = 6;
+  // also be set. This is deprecated, prefer to use Envoy's :ref:`native Zipkin
+  // tracer <envoy_v3_api_msg_config.trace.v3.ZipkinConfig>`.
+  bool zipkin_exporter_enabled = 5 [deprecated = true];
+
+  // The URL to Zipkin, e.g. "http://127.0.0.1:9411/api/v2/spans". This is
+  // deprecated, prefer to use Envoy's :ref:`native Zipkin tracer
+  // <envoy_v3_api_msg_config.trace.v3.ZipkinConfig>`.
+  string zipkin_url = 6 [deprecated = true];
 
   // Enables the OpenCensus Agent exporter if set to true. The ocagent_address or
   // ocagent_grpc_service must also be set.
diff --git a/api/envoy/config/trace/v4alpha/http_tracer.proto b/api/envoy/config/trace/v4alpha/http_tracer.proto
index ea918ec2bff5..1c0f67f20a10 100644
--- a/api/envoy/config/trace/v4alpha/http_tracer.proto
+++ b/api/envoy/config/trace/v4alpha/http_tracer.proto
@@ -58,7 +58,7 @@ message Tracing {
     // See the trace drivers for examples:
     //
     // - :ref:`LightstepConfig <envoy_api_msg_extensions.tracers.lightstep.v4alpha.LightstepConfig>`
-    // - :ref:`ZipkinConfig <envoy_api_msg_extensions.tracers.zipkin.v4alpha.ZipkinConfig>`
+    // - :ref:`ZipkinConfig <envoy_v3_api_msg_config.trace.v3.ZipkinConfig>`
     // - :ref:`DynamicOtConfig <envoy_api_msg_extensions.tracers.dynamic_ot.v4alpha.DynamicOtConfig>`
     // - :ref:`DatadogConfig <envoy_api_msg_extensions.tracers.datadog.v4alpha.DatadogConfig>`
     // - :ref:`OpenCensusConfig <envoy_api_msg_extensions.tracers.opencensus.v4alpha.OpenCensusConfig>`
diff --git a/api/envoy/extensions/tracers/opencensus/v4alpha/opencensus.proto b/api/envoy/extensions/tracers/opencensus/v4alpha/opencensus.proto
index f64507b13827..af17fe8ca27d 100644
--- a/api/envoy/extensions/tracers/opencensus/v4alpha/opencensus.proto
+++ b/api/envoy/extensions/tracers/opencensus/v4alpha/opencensus.proto
@@ -41,7 +41,9 @@ message OpenCensusConfig {
     B3 = 4;
   }
 
-  reserved 7;
+  reserved 7, 5, 6;
+
+  reserved "zipkin_exporter_enabled", "zipkin_url";
 
   // Configures tracing, e.g. the sampler, max number of annotations, etc.
   .opencensus.proto.trace.v1.TraceConfig trace_config = 1;
@@ -68,13 +70,6 @@ message OpenCensusConfig {
   // is not provided, the default production Stackdriver address will be used.
   config.core.v4alpha.GrpcService stackdriver_grpc_service = 13;
 
-  // Enables the Zipkin exporter if set to true. The url and service name must
-  // also be set.
-  bool zipkin_exporter_enabled = 5;
-
-  // The URL to Zipkin, e.g. "http://127.0.0.1:9411/api/v2/spans"
-  string zipkin_url = 6;
-
   // Enables the OpenCensus Agent exporter if set to true. The ocagent_address or
   // ocagent_grpc_service must also be set.
   bool ocagent_exporter_enabled = 11;
diff --git a/docs/root/version_history/current.rst b/docs/root/version_history/current.rst
index cf656be3370f..f701c115d11b 100644
--- a/docs/root/version_history/current.rst
+++ b/docs/root/version_history/current.rst
@@ -113,3 +113,4 @@ Deprecated
 * logging: the `--log-format-prefix-with-location` option is removed.
 * ratelimit: the :ref:`dynamic metadata <envoy_v3_api_field_config.route.v3.RateLimit.Action.dynamic_metadata>` action is deprecated in favor of the more generic :ref:`metadata <envoy_v3_api_field_config.route.v3.RateLimit.Action.metadata>` action.
 * stats: the `--use-fake-symbol-table` option is removed.
+* tracing: OpenCensus :ref:`Zipkin configuration <envoy_api_field_config.trace.v2.OpenCensusConfig.zipkin_exporter_enabled>` is now deprecated, the preferred Zipkin export is via Envoy's :ref:`native Zipkin tracer <envoy_v3_api_msg_config.trace.v3.ZipkinConfig>`.
diff --git a/generated_api_shadow/envoy/config/trace/v3/http_tracer.proto b/generated_api_shadow/envoy/config/trace/v3/http_tracer.proto
index 23d0efc47a38..369e6032edc6 100644
--- a/generated_api_shadow/envoy/config/trace/v3/http_tracer.proto
+++ b/generated_api_shadow/envoy/config/trace/v3/http_tracer.proto
@@ -54,7 +54,7 @@ message Tracing {
     // See the trace drivers for examples:
     //
     // - :ref:`LightstepConfig <envoy_api_msg_config.trace.v3.LightstepConfig>`
-    // - :ref:`ZipkinConfig <envoy_api_msg_config.trace.v3.ZipkinConfig>`
+    // - :ref:`ZipkinConfig <envoy_v3_api_msg_config.trace.v3.ZipkinConfig>`
     // - :ref:`DynamicOtConfig <envoy_api_msg_config.trace.v3.DynamicOtConfig>`
     // - :ref:`DatadogConfig <envoy_api_msg_config.trace.v3.DatadogConfig>`
     // - :ref:`OpenCensusConfig <envoy_api_msg_config.trace.v3.OpenCensusConfig>`
diff --git a/generated_api_shadow/envoy/config/trace/v3/opencensus.proto b/generated_api_shadow/envoy/config/trace/v3/opencensus.proto
index 39313139177f..a4a8750983fc 100644
--- a/generated_api_shadow/envoy/config/trace/v3/opencensus.proto
+++ b/generated_api_shadow/envoy/config/trace/v3/opencensus.proto
@@ -72,11 +72,14 @@ message OpenCensusConfig {
   core.v3.GrpcService stackdriver_grpc_service = 13;
 
   // Enables the Zipkin exporter if set to true. The url and service name must
-  // also be set.
-  bool zipkin_exporter_enabled = 5;
-
-  // The URL to Zipkin, e.g. "http://127.0.0.1:9411/api/v2/spans"
-  string zipkin_url = 6;
+  // also be set. This is deprecated, prefer to use Envoy's :ref:`native Zipkin
+  // tracer <envoy_v3_api_msg_config.trace.v3.ZipkinConfig>`.
+  bool zipkin_exporter_enabled = 5 [deprecated = true];
+
+  // The URL to Zipkin, e.g. "http://127.0.0.1:9411/api/v2/spans". This is
+  // deprecated, prefer to use Envoy's :ref:`native Zipkin tracer
+  // <envoy_v3_api_msg_config.trace.v3.ZipkinConfig>`.
+  string zipkin_url = 6 [deprecated = true];
 
   // Enables the OpenCensus Agent exporter if set to true. The ocagent_address or
   // ocagent_grpc_service must also be set.
diff --git a/generated_api_shadow/envoy/config/trace/v4alpha/http_tracer.proto b/generated_api_shadow/envoy/config/trace/v4alpha/http_tracer.proto
index ea918ec2bff5..1c0f67f20a10 100644
--- a/generated_api_shadow/envoy/config/trace/v4alpha/http_tracer.proto
+++ b/generated_api_shadow/envoy/config/trace/v4alpha/http_tracer.proto
@@ -58,7 +58,7 @@ message Tracing {
     // See the trace drivers for examples:
     //
     // - :ref:`LightstepConfig <envoy_api_msg_extensions.tracers.lightstep.v4alpha.LightstepConfig>`
-    // - :ref:`ZipkinConfig <envoy_api_msg_extensions.tracers.zipkin.v4alpha.ZipkinConfig>`
+    // - :ref:`ZipkinConfig <envoy_v3_api_msg_config.trace.v3.ZipkinConfig>`
     // - :ref:`DynamicOtConfig <envoy_api_msg_extensions.tracers.dynamic_ot.v4alpha.DynamicOtConfig>`
     // - :ref:`DatadogConfig <envoy_api_msg_extensions.tracers.datadog.v4alpha.DatadogConfig>`
     // - :ref:`OpenCensusConfig <envoy_api_msg_extensions.tracers.opencensus.v4alpha.OpenCensusConfig>`
diff --git a/generated_api_shadow/envoy/extensions/tracers/opencensus/v4alpha/opencensus.proto b/generated_api_shadow/envoy/extensions/tracers/opencensus/v4alpha/opencensus.proto
index f64507b13827..2df94179c67e 100644
--- a/generated_api_shadow/envoy/extensions/tracers/opencensus/v4alpha/opencensus.proto
+++ b/generated_api_shadow/envoy/extensions/tracers/opencensus/v4alpha/opencensus.proto
@@ -69,11 +69,14 @@ message OpenCensusConfig {
   config.core.v4alpha.GrpcService stackdriver_grpc_service = 13;
 
   // Enables the Zipkin exporter if set to true. The url and service name must
-  // also be set.
-  bool zipkin_exporter_enabled = 5;
-
-  // The URL to Zipkin, e.g. "http://127.0.0.1:9411/api/v2/spans"
-  string zipkin_url = 6;
+  // also be set. This is deprecated, prefer to use Envoy's :ref:`native Zipkin
+  // tracer <envoy_v3_api_msg_config.trace.v3.ZipkinConfig>`.
+  bool hidden_envoy_deprecated_zipkin_exporter_enabled = 5 [deprecated = true];
+
+  // The URL to Zipkin, e.g. "http://127.0.0.1:9411/api/v2/spans". This is
+  // deprecated, prefer to use Envoy's :ref:`native Zipkin tracer
+  // <envoy_v3_api_msg_config.trace.v3.ZipkinConfig>`.
+  string hidden_envoy_deprecated_zipkin_url = 6 [deprecated = true];
 
   // Enables the OpenCensus Agent exporter if set to true. The ocagent_address or
   // ocagent_grpc_service must also be set.