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Performed Coherence Check, spotted outliers using DBSCAN and also Manual Filtering. Missing values were dealt carefully, imputing using KNN and Logistic Regression, mainly.
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In order to segment clients, K-Protopytes (on categorical variables) and Hierarchical Clustering uppon K-Medoids (on numeric variables) were performed. Marketing campaings were also designed accordingly to the characteristics of each cluster.
helenado/DataMining_project_master
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