diff --git a/cmd/hauler/cli/store/add.go b/cmd/hauler/cli/store/add.go
index 8209ce4..dab32b8 100644
--- a/cmd/hauler/cli/store/add.go
+++ b/cmd/hauler/cli/store/add.go
@@ -76,12 +76,14 @@ func storeImage(ctx context.Context, s *store.Layout, i v1alpha1.Image, platform
 
 	r, err := name.ParseReference(i.Name)
 	if err != nil {
-		return err
+		l.Warnf("unable to parse 'image' [%s], skipping...", r.Name())
+		return nil
 	}
 
 	err = cosign.SaveImage(ctx, s, r.Name(), platform)
 	if err != nil {
-		return err
+		l.Warnf("unable to add 'image' [%s] to store.  skipping...", r.Name())
+		return nil
 	}
 
 	l.Infof("successfully added 'image' [%s]", r.Name())
diff --git a/pkg/cosign/cosign.go b/pkg/cosign/cosign.go
index 10a2050..71fed74 100644
--- a/pkg/cosign/cosign.go
+++ b/pkg/cosign/cosign.go
@@ -92,7 +92,7 @@ func SaveImage(ctx context.Context, s *store.Layout, ref string, platform string
 		// read command's stderr line by line
 		errors := bufio.NewScanner(stderr)
 		for errors.Scan() {
-			l.Errorf(errors.Text()) // write each line to your log, or anything you need
+			l.Warnf(errors.Text()) // write each line to your log, or anything you need
 		}
 		if err := errors.Err(); err != nil {
 			cmd.Wait()
@@ -200,7 +200,7 @@ func RetryOperation(ctx context.Context, operation func() error) error {
 		}
 
 		// Log the error for the current attempt.
-		l.Errorf("error (attempt %d/%d): %v", attempt, maxRetries, err)
+		l.Warnf("error (attempt %d/%d): %v", attempt, maxRetries, err)
 
 		// If this is not the last attempt, wait before retrying.
 		if attempt < maxRetries {