diff --git a/.release-please-manifest.json b/.release-please-manifest.json
index 146cef793774..477ae9480c55 100644
--- a/.release-please-manifest.json
+++ b/.release-please-manifest.json
@@ -1,6 +1,6 @@
 {
     "packages/google-ads-admanager": "0.1.2",
-    "packages/google-ads-marketingplatform-admin": "0.0.0",
+    "packages/google-ads-marketingplatform-admin": "0.1.0",
     "packages/google-ai-generativelanguage": "0.6.9",
     "packages/google-analytics-admin": "0.23.0",
     "packages/google-analytics-data": "0.18.11",
diff --git a/packages/google-ads-marketingplatform-admin/CHANGELOG.md b/packages/google-ads-marketingplatform-admin/CHANGELOG.md
index 5ddad421e08f..f8676c0292af 100644
--- a/packages/google-ads-marketingplatform-admin/CHANGELOG.md
+++ b/packages/google-ads-marketingplatform-admin/CHANGELOG.md
@@ -1 +1,10 @@
-# Changelog
\ No newline at end of file
+# Changelog
+
+## 0.1.0 (2024-09-05)
+
+
+### Features
+
+* add initial files for google.marketingplatform.admin.v1alpha ([#13060](https://github.com/googleapis/google-cloud-python/issues/13060)) ([2bbab3b](https://github.com/googleapis/google-cloud-python/commit/2bbab3bea1548fdb6200856ffe4a6fe7d6bf8487))
+
+## Changelog
diff --git a/packages/google-ads-marketingplatform-admin/google/ads/marketingplatform_admin/gapic_version.py b/packages/google-ads-marketingplatform-admin/google/ads/marketingplatform_admin/gapic_version.py
index 558c8aab67c5..33d37a7b677b 100644
--- a/packages/google-ads-marketingplatform-admin/google/ads/marketingplatform_admin/gapic_version.py
+++ b/packages/google-ads-marketingplatform-admin/google/ads/marketingplatform_admin/gapic_version.py
@@ -13,4 +13,4 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 #
-__version__ = "0.0.0"  # {x-release-please-version}
+__version__ = "0.1.0"  # {x-release-please-version}
diff --git a/packages/google-ads-marketingplatform-admin/google/ads/marketingplatform_admin_v1alpha/gapic_version.py b/packages/google-ads-marketingplatform-admin/google/ads/marketingplatform_admin_v1alpha/gapic_version.py
index 558c8aab67c5..33d37a7b677b 100644
--- a/packages/google-ads-marketingplatform-admin/google/ads/marketingplatform_admin_v1alpha/gapic_version.py
+++ b/packages/google-ads-marketingplatform-admin/google/ads/marketingplatform_admin_v1alpha/gapic_version.py
@@ -13,4 +13,4 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 #
-__version__ = "0.0.0"  # {x-release-please-version}
+__version__ = "0.1.0"  # {x-release-please-version}