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intro: 'Learn the basics to prepare your app for review before joining {% data variables.product.prodname_marketplace %}.'
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intro: 'Learn about {% data variables.product.prodname_marketplace %} where you can share your apps and actions publicly with all {% data variables.product.product_name %} users.'
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redirect_from:
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- /apps/marketplace/getting-started/
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- /marketplace/getting-started
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{% data reusables.actions.actions-not-verified %}
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To learn about publishing {% data variables.product.prodname_actions %} in the {% data variables.product.prodname_marketplace %}, see "[Publishing actions in GitHub Marketplace](/actions/creating-actions/publishing-actions-in-github-marketplace)."
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To learn about publishing {% data variables.product.prodname_actions %} in {% data variables.product.prodname_marketplace %}, see "[Publishing actions in GitHub Marketplace](/actions/creating-actions/publishing-actions-in-github-marketplace)."
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### Apps
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You can list verified and unverified apps in {% data variables.product.prodname_marketplace %}. Unverified apps do not go through the security, testing, and verification cycle {% data variables.product.prodname_dotcom %} requires for verified apps.
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Anyone can share their apps with other users on {% data variables.product.prodname_marketplace %} but only listings that are verified by {% data variables.product.company_short %} can include paid plans. For more information, see "[About verified creators](/developers/github-marketplace/about-verified-creators)."
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Verified apps have a green badge in {% data variables.product.prodname_marketplace %}. Unverified apps have a grey badge next to their listing and are only available as free apps.
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If you're interested in creating an app for {% data variables.product.prodname_marketplace %}, but you're new to {% data variables.product.prodname_github_apps %} or {% data variables.product.prodname_oauth_app %}s, see "[Building {% data variables.product.prodname_github_apps %}](/developers/apps/building-github-apps)" or "[Building {% data variables.product.prodname_oauth_app %}s](/developers/apps/building-oauth-apps)."
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If you're interested in creating an app for {% data variables.product.prodname_marketplace %}, but you're new to {% data variables.product.prodname_github_apps %} and {% data variables.product.prodname_oauth_app %}s, see "[Building apps](/apps/)."
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{% data reusables.marketplace.github_apps_preferred %}, although you can list both OAuth and {% data variables.product.prodname_github_app %}s in {% data variables.product.prodname_marketplace %}. See "[Differences between GitHub and OAuth apps](/apps/differences-between-apps/)" for more details. To learn more about switching from OAuth to {% data variables.product.prodname_github_apps %}, see [Migrating OAuth Apps to {% data variables.product.prodname_github_app %}s](/apps/migrating-oauth-apps-to-github-apps/).
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{% data reusables.marketplace.github_apps_preferred %}, although you can list both OAuth and {% data variables.product.prodname_github_app %}s in {% data variables.product.prodname_marketplace %}. For more information, see "[Differences between {% data variables.product.prodname_github_apps %} and {% data variables.product.prodname_oauth_app %}s](/apps/differences-between-apps/)" and "[Migrating {% data variables.product.prodname_oauth_app %}s to {% data variables.product.prodname_github_apps %}](/apps/migrating-oauth-apps-to-github-apps/)."
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If you have questions about {% data variables.product.prodname_marketplace %}, please contact {% data variables.contact.contact_support %} directly.
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#### Unverified Apps
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Unverified apps do not need to meet the "[Requirements for listing an app on {% data variables.product.prodname_marketplace %}](/marketplace/getting-started/requirements-for-listing-an-app-on-github-marketplace/)" or go through the "[Security review process](/marketplace/getting-started/security-review-process/)".
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{% data reusables.marketplace.unverified-apps %} Having a published paid plan will prevent you from being able to submit an unverified app. You must remove paid plans or keep them in draft mode before publishing an unverified app.
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To list your unverified app in {% data variables.product.prodname_marketplace %}, you only need to create a "[Listing on {% data variables.product.prodname_marketplace %}](/marketplace/listing-on-github-marketplace/)" and submit it as an unverified listing.
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{% data reusables.marketplace.launch-with-free %}
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### Publishing an app to {% data variables.product.prodname_marketplace %}
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#### Verified Apps
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When you have finished creating your app, you can share it with other users by publishing it to {% data variables.product.prodname_marketplace %}. In summary, the process is:
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If you've already built an app and you're interested in submitting a verified listing in {% data variables.product.prodname_marketplace %}, start here:
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1. Review your app carefully to ensure that it will behave as expected in other repositories and that it follows best practice guidelines. For more information, see "[Security best practices for apps](/developers/github-marketplace/security-best-practices-for-apps)" and "[Requirements for listing an app](/developers/github-marketplace/requirements-for-listing-an-app#best-practice-for-customer-experience)."
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1.[Getting started with {% data variables.product.prodname_marketplace %}](/marketplace/getting-started/)<br/>Learn about requirements, guidelines, and the app submission process.
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1.Add webhook events to the app to track user billing requests. For more information about the {% data variables.product.prodname_marketplace %} API, webhook events, and billing requests, see "[Using the {% data variables.product.prodname_marketplace %} API in your app](/developers/github-marketplace/using-the-github-marketplace-api-in-your-app)."
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1.[Integrating with the {% data variables.product.prodname_marketplace %} API](/marketplace/integrating-with-the-github-marketplace-api/)<br/>Before you can list yourapp on {% data variables.product.prodname_marketplace %}, you'll need to integrate billing flows using the {% data variables.product.prodname_marketplace %} API and webhook events.
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1.Create a draft {% data variables.product.prodname_marketplace %} listing. For more information, see "[Drafting a listing for your app](/developers/github-marketplace/drafting-a-listing-for-your-app)."
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1.[Listing on {% data variables.product.prodname_marketplace %}](/marketplace/listing-on-github-marketplace/) <br/>Create a draft {% data variables.product.prodname_marketplace %} listing, configure webhook settings, and set up pricingplans.
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1.Add a pricing plan. For more information, see "[Setting pricing plans for your listing](/developers/github-marketplace/setting-pricing-plans-for-your-listing)."
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1.[Selling your app](/marketplace/selling-your-app/)<br/>Learn about pricing plans, billing cycles, and how to receive payment from {% data variables.product.prodname_dotcom %} for your app.
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1.Check whether your app meets the requirements for listing on {% data variables.product.prodname_marketplace %} as a free or a paid app. For more information, see "[Requirements for listing an app](/developers/github-marketplace/requirements-for-listing-an-app)."
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1.[{% data variables.product.prodname_marketplace %} Insights](/marketplace/github-marketplace-insights/)<br/>See how your app is performing in {% data variables.product.prodname_marketplace %}. You can use metrics collected by {% data variables.product.prodname_dotcom %} to guide your marketing campaign and be successful in {% data variables.product.prodname_marketplace %}.
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1.Read and accept the terms of the "[{% data variables.product.prodname_marketplace %} Developer Agreement](/articles/github-marketplace-developer-agreement/)."
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1.[{% data variables.product.prodname_marketplace %} transactions](/marketplace/github-marketplace-transactions/)<br/>Download and view transaction data for your {% data variables.product.prodname_marketplace %} listing.
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1.Submit your listing for publication in {% data variables.product.prodname_marketplace %}, requesting verification if you want to sell the app. For more information, see "[Submitting your listing for publication](/developers/github-marketplace/submitting-your-listing-for-publication)."
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### Reviewing your app
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An onboarding expert will contact you with any questions or further steps. For example, if you have added a paid plan, you will need to complete the verification process and complete financial onboarding. As soon as your listing is approved the app is published to {% data variables.product.prodname_marketplace %}.
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We want to make sure that the apps offered on {% data variables.product.prodname_marketplace %} are safe, secure, and well tested. The {% data variables.product.prodname_marketplace %} onboarding specialists will review your app to ensure that it meets all requirements. Follow the guidelines in these articles before submitting your app:
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### Seeing how your app is performing
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You can access metrics and transactions for your listing. For more information, see:
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*[Requirements for listing an app on {% data variables.product.prodname_marketplace %}](/marketplace/getting-started/requirements-for-listing-an-app-on-github-marketplace/)
intro: 'Each organization that wants to sell apps on {% data variables.product.prodname_marketplace %} must follow a verification process. Their identity is checked and their billing process reviewed.'
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versions:
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free-pro-team: '*'
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---
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### About verified creators
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A verified creator is an organization that {% data variables.product.company_short %} has checked. Anyone can share their apps with other users on {% data variables.product.prodname_marketplace %} but only organizations that are verified by {% data variables.product.company_short %} can sell apps. For more information about organizations, see "[About organizations](/github/setting-up-and-managing-organizations-and-teams/about-organizations)."
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The verification process aims to protect users. For example, it verifies the seller's identity, checks that their {% data variables.product.product_name %} organization is set up securely, and that they can be contacted for support.
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After passing the verification checks, any apps that the organization lists on {% data variables.product.prodname_marketplace %} are shown with a verified creator badge {% octicon "verified" aria-label="Verified creator badge" %}. The organization can now add paid plans to any of their apps. Each app with a paid plan also goes through a financial onboarding process to check that it's set up to handle billing correctly.
In addition to the verified creator badge, you'll also see badges for unverified and verified apps. These apps were published using the old method for verifying individual apps.
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For information on finding apps to use, see "[Searching {% data variables.product.prodname_marketplace %}](/github/searching-for-information-on-github/searching-github-marketplace)."
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### About the verification process
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The first time you request verification for a listing of one of your apps, you will enter the verification process. An onboarding expert will guide you through the process. This includes checking:
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- Profile information - The basic profile information is populated accurately and appropriately.
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- Security - The organization has enabled two-factor authentication.
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- Verified domain - The organization has verified the domain of the site URL.
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- Purchase webhook event - The event is handled correctly by the app.
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When your organization is verified, all your apps are shown with a verified creator badge. You are now able to offer paid plans for any of your apps.
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For more information about the requirements for listing an app on {% data variables.product.prodname_marketplace %}, see "[Requirements for listing an app on {% data variables.product.prodname_marketplace %}](/marketplace/getting-started/requirements-for-listing-an-app-on-github-marketplace/)."
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{% data reusables.marketplace.app-transfer-to-org-for-verification %} For information on how to do this, see: "[Submitting your listing for publication](/developers/github-marketplace/submitting-your-listing-for-publication#transferring-an-app-to-an-organization-before-you-submit)."
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{% note %}
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**Note:** This verification process for apps replaces the previous process where individual apps were verified. The current process is similar to the verification process for actions. If you have apps that were verified under the old process, these will not be affected by the changes. The {% data variables.product.prodname_marketplace %} team will contact you with details of how to migrate to organization-based verification.
Copy file name to clipboardExpand all lines: content/developers/github-marketplace/billing-customers.md
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### Understanding the billing cycle
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Customers can choose a monthly or yearly billing cycle when they purchase your app. All changes customers make to the billing cycle and plan selection will trigger a `marketplace_purchase` event. You can refer to the `marketplace_purchase` webhook payload to see which billing cycle a customer selects and when the next billing date begins (`effective_date`). For more information about webhook payloads, see "[{% data variables.product.prodname_marketplace %} webhook events](/marketplace/integrating-with-the-github-marketplace-api/github-marketplace-webhook-events/)."
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Customers can choose a monthly or yearly billing cycle when they purchase your app. All changes customers make to the billing cycle and plan selection will trigger a `marketplace_purchase` event. You can refer to the `marketplace_purchase` webhook payload to see which billing cycle a customer selects and when the next billing date begins (`effective_date`). For more information about webhook payloads, see "[Webhook events for the {% data variables.product.prodname_marketplace %} API](/developers/github-marketplace/webhook-events-for-the-github-marketplace-api)."
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### Providing billing services in your app's UI
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Customers must be able to perform the following actions from your app's website:
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- Customers must be able to modify or cancel their {% data variables.product.prodname_marketplace %} plans for personal and organizational accounts separately.
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Customers should be able to perform the following actions from your app's website:
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- Customers should be able to modify or cancel their {% data variables.product.prodname_marketplace %} plans for personal and organizational accounts separately.
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{% data reusables.marketplace.marketplace-billing-ui-requirements %}
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### Billing services for upgrades, downgrades, and cancellations
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Follow these guidelines for upgrades, downgrades, and cancellations to maintain a clear and consistent billing process. For more detailed instructions about the {% data variables.product.prodname_marketplace %} purchase events, see "[Billing flows](/marketplace/integrating-with-the-github-marketplace-api/#billing-flows)."
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Follow these guidelines for upgrades, downgrades, and cancellations to maintain a clear and consistent billing process. For more detailed instructions about the {% data variables.product.prodname_marketplace %} purchase events, see "[Using the {% data variables.product.prodname_marketplace %} API in your app](/developers/github-marketplace/using-the-github-marketplace-api-in-your-app)."
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You can use the `marketplace_purchase` webhook's `effective_date` key to determine when a plan change will occur and periodically synchronize the [List accounts for a plan](/rest/reference/apps#list-accounts-for-a-plan).
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{% data reusables.marketplace.marketplace-failed-purchase-event %}
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For information about building upgrade and downgrade workflows into your app, see "[Upgrading and downgrading plans](/marketplace/integrating-with-the-github-marketplace-api/upgrading-and-downgrading-plans/)."
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For information about building upgrade and downgrade workflows into your app, see "[Handling plan changes](/developers/github-marketplace/handling-plan-changes)."
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#### Downgrades and cancellations
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{% data reusables.marketplace.cancellation-clarification %}
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- Enable them to upgrade the plan through GitHub if they would like to continue the plan at a later time.
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For information about building cancellation workflows into your app, see "[Cancelling plans](/marketplace/integrating-with-the-github-marketplace-api/cancelling-plans/)."
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For information about building cancellation workflows into your app, see "[Handling plan cancellations](/developers/github-marketplace/handling-plan-cancellations)."
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