I'm a strategic marketing leader with 14+ years driving data-driven growth for global tech brands. I blend technical fluency and creative strategy to transform complex technologies into clear narratives and go-to-market frameworks that resonate with diverse audiences and move markets.
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- Builder's Mindset: I build and deploy end‑to‑end solutions, aligning product, engineering, and GTM teams to unlock new revenue streams.
- Systems Thinking: I connect system-level constraints, build strategic roadmaps, and lead execution to turn complexity into business value.
- GTM Strategy: I craft data‑backed stories that aligns stakeholders, accelerate adoption, and turn customers into advocates.
- Marketing & Analytics: Product Marketing (B2B, Platform, SaaS), GTM Strategy & Execution, Messaging & Positioning (AI, GenAI, Responsible AI), Sales Enablement, Campaign Analytics & Optimization, Global Brand Campaign Management, Marketing Mix Modeling, Media Strategy, Competitive Intelligence & Market Research
- Technical Tools: Adobe Experience Platform (AEP), Adobe Analytics, Segment/Twilio Engage, Braze, Marketo, SQL, Databricks
- Programming: Python, TypeScript, HTML, Data pipelines, System integration
- AI & Machine Learning: OpenAI API, Anthropic (Claude), Claude Code, Google Gemini, Grok, Cursor AI, AI-assisted development workflows, LLM integration and orchestration, AI workflow automation, Practical implementation of AI for marketing solutions
My work centers on leveraging technology, particularly AI, to solve marketing challenges:
- AI-Driven Marketing Solutions: Designing, building, and implementing practical AI applications (including LLMs and vision systems) to enhance customer insights, optimize campaigns, and personalize experiences.
- Data Systems & Insights: Engineering robust data pipelines and utilizing analytics to extract actionable intelligence, often powered by machine learning.
- Marketing Tech Architecture: Architecting scalable and efficient technology foundations that integrate AI capabilities for marketing effectiveness.
- System Integration: Connecting diverse marketing technology tools and platforms, ensuring seamless data flow and AI integration.
"The best results always come when you understand both the technical details and the marketing goals."