diff --git a/compiler/scripts/release/publish.js b/compiler/scripts/release/publish.js
index aa61366e8bd24..23ca5300620f9 100755
--- a/compiler/scripts/release/publish.js
+++ b/compiler/scripts/release/publish.js
@@ -163,6 +163,21 @@ async function main() {
       if (otp != null) {
         opts.push(`--otp=${otp}`);
       }
+      /**
+       * Typically, the `latest` tag is reserved for stable package versions. Since the the compiler
+       * is still pre-release, until we have a stable release let's only add the
+       * `latest` tag to non-experimental releases.
+       *
+       * `latest` is added by default, so we only override it for experimental releases so that
+       * those don't get the `latest` tag.
+       *
+       * TODO: Update this when we have a stable release.
+       */
+      if (argv.tag === 'experimental') {
+        opts.push('--tag=experimental');
+      } else {
+        opts.push('--tag=latest');
+      }
       try {
         await spawnHelper(
           'npm',