From 1df15534a2ae2a011a056f3b21df129da1cecac1 Mon Sep 17 00:00:00 2001 From: Karl Hughes Date: Mon, 4 Dec 2017 20:47:23 -0600 Subject: [PATCH] Updating advertising --- marketing-checklist.md | 24 ++---------------------- 1 file changed, 2 insertions(+), 22 deletions(-) diff --git a/marketing-checklist.md b/marketing-checklist.md index d2164a0..900a0f8 100644 --- a/marketing-checklist.md +++ b/marketing-checklist.md @@ -179,28 +179,7 @@ This section pairs nicely with the [Post-Launch section of the Sales Checklist]( > _You must spend money to make money._ - Plautus, Ancient Roman playwright -- [ ] Paid social and search advertising - - ##### Social and search advertising platforms - - [ ] [Google Adwords](https://adwords.google.com/home/) - - [ ] [Linkedin](https://business.linkedin.com/marketing-solutions/ads) - - [ ] [Facebook](https://www.facebook.com/business/products/ads) - - [ ] [Bing](https://secure.bingads.microsoft.com/) - - [ ] [Twitter](https://ads.twitter.com/) - - [ ] [StumbleUpon](http://ads.stumbleupon.com/) - - [ ] [Pinterest](https://ads.pinterest.com/) - - [ ] [Instagram](https://business.instagram.com/advertising) - - [ ] [Launchbit](https://www.launchbit.com/) - - [ ] [Izea](https://izea.com/) - - [ ] [SponsoredReviews.com](http://www.sponsoredreviews.com/) - -- [ ] Commission based advertising - - ##### Commission/affiliate advertising platforms - - [ ] [Commission Junction](http://www.cj.com/advertiser) - - [ ] [Affiliate.com](http://www.affiliate.com/) - - [ ] [Rakuten Marketing](https://rakutenmarketing.com/affiliate) - +- [ ] Try a few social, search, and commission-based advertising platforms (see [this big list of advertising platforms if you aren't sure where to start](https://www.sideprojectchecklist.com/2017/online-advertising/)). - [ ] Sponsor a local meetup or conference for your target customers. - [ ] Sponsor podcasts your customers might be listening to. - [ ] Sponsor/advertise an industry newsletter (check out [Newsletter.city](https://newsletter.city/)). @@ -285,6 +264,7 @@ This section pairs nicely with the [Post-Launch section of the Sales Checklist]( - [ ] Ask bloggers with list articles to add your site to their content. - [ ] Reach out to small business journals, reporters, bloggers. Inform and ask for coverage. +- [ ] Reach out to podcasters, try to get featured on their show. - [ ] Find professors and students with `.edu` sites to link to your content (good for SEO). - [ ] Find reviews or lists of similar products. Ask to be added or leave a comment about your product. - [ ] Guest post on other blogs.