diff --git a/website/src/google-analytics.ts b/website/src/google-analytics.ts
new file mode 100644
index 0000000000..565e0fff8f
--- /dev/null
+++ b/website/src/google-analytics.ts
@@ -0,0 +1,66 @@
+import { useEffect } from 'react'
+import type { NextRouter } from 'next/router'
+
+// https://developers.google.com/analytics/devguides/collection/gtagjs/pages
+const pageview = (url: string, trackingId: string) => {
+  ;(window as any).gtag('config', trackingId, {
+    page_path: url,
+  })
+}
+
+/**
+ * @example
+ * function AppWrapper(appProps: AppProps) {
+ *   const { Component, pageProps, router } = appProps;
+ *   const analytics = useGoogleAnalytics({ router, trackingId:"UA-XXXXXX-X" });
+ *
+ *   return (
+ *     <>
+ *      <Script async src="https://the-guild.dev/static/crisp.js" />
+ *      <Script {...analytics.loadScriptProps} />
+ *      <Script {...analytics.configScriptProps} />
+ *     </>
+ *   )
+ * }
+ */
+export function useGoogleAnalytics({
+  trackingId,
+  router,
+}: {
+  trackingId: string
+  router: NextRouter
+}) {
+  useEffect(() => {
+    const handleRouteChange = (url: string) => {
+      pageview(url, trackingId)
+    }
+    router.events.on('routeChangeComplete', handleRouteChange)
+    return () => {
+      router.events.off('routeChangeComplete', handleRouteChange)
+    }
+  }, [router.events, trackingId])
+
+  // Why not a component? Next.js + CJS goes crazy when I use `next/router.js` and `next/script.js`.
+  // I get: https://reactjs.org/docs/error-decoder.html/?invariant=130&args%5B%5D=object&args%5B%5D=
+  // Probably because of two different versions of React or something. Not sure...
+  return {
+    loadScriptProps: {
+      strategy: 'afterInteractive' as const,
+      src: `https://www.googletagmanager.com/gtag/js?id=${trackingId}`,
+    },
+    configScriptProps: {
+      id: 'gtag-init',
+      strategy: 'afterInteractive' as const,
+      dangerouslySetInnerHTML: {
+        __html: `
+            window.dataLayer = window.dataLayer || [];
+            function gtag(){dataLayer.push(arguments);}
+            gtag('js', new Date());
+            gtag('config', '${trackingId}', {
+              page_path: window.location.pathname,
+            });
+          `,
+      },
+    },
+  }
+}
diff --git a/website/src/pages/_app.tsx b/website/src/pages/_app.tsx
index 92acdea185..a9c27fa7c8 100644
--- a/website/src/pages/_app.tsx
+++ b/website/src/pages/_app.tsx
@@ -2,6 +2,7 @@ import 'remark-admonitions/styles/infima.css'
 import '../../public/style.css'
 
 import { appWithTranslation } from 'next-i18next'
+import Script from 'next/script'
 
 import { Box, extendTheme, theme as chakraTheme } from '@chakra-ui/react'
 import { mode } from '@chakra-ui/theme-tools'
@@ -22,6 +23,8 @@ import {
 import type { AppProps } from 'next/app'
 import React from 'react'
 
+import { useGoogleAnalytics } from '../google-analytics'
+
 ExtendComponents({
   Instruction: (props: React.ComponentProps<typeof Instruction>) => (
     <Box mt={4}>
@@ -78,6 +81,10 @@ const tutorialMdxRoutes = {
 
 function AppContent(appProps: AppProps) {
   const { Component, pageProps, router } = appProps
+  const googleAnalytics = useGoogleAnalytics({
+    router,
+    trackingId: 'G-246BWRER3C',
+  })
 
   const isDocs = router.asPath.startsWith('/docs')
   const isTutorial = router.asPath.startsWith('/tutorial')
@@ -85,6 +92,8 @@ function AppContent(appProps: AppProps) {
   return (
     <>
       <Header accentColor={accentColor} activeLink="/open-source" themeSwitch />
+      <Script {...googleAnalytics.loadScriptProps} />
+      <Script {...googleAnalytics.configScriptProps} />
       <Subheader
         activeLink={router.asPath}
         product={{