diff --git a/lib/loader.js b/lib/loader.js
index e76ceec..7e4dd42 100644
--- a/lib/loader.js
+++ b/lib/loader.js
@@ -85,7 +85,7 @@ Loader.prototype.loadFixture = function(fixture, models) {
                   where[k] = {};
                   where[k][Op.contains] = data[k];
                 } else if (fieldType === 'JSON') {
-                    where[k] = data[k];
+                    where[k] = JSON.stringify(data[k]);
                 } else if (Model.rawAttributes[k].hasOwnProperty('set') && !ignoreSet) {
                     var val = null;
                     // create a simulated setDataValue method, which is commonly