diff --git a/gulpfile.js b/gulpfile.js
index e30d636..8240b96 100644
--- a/gulpfile.js
+++ b/gulpfile.js
@@ -8,6 +8,7 @@ var fs = require('fs');
 // Fetch command-line arguments.
 var args = minimist(process.argv.slice(2), {
   string: ['env', 'newversion', 'tagmessage'],
+  alias: { v: 'newversion', m: 'tagmessage' },
   default: {
     env: process.env.NODE_ENV || 'production',
     newversion: 'patch',
@@ -16,25 +17,12 @@ var args = minimist(process.argv.slice(2), {
 });
 args.newversion = args.newversion || 'patch';
 
-/* ----- REUSABLE TASKS ----- */
-
 // Get package version from package.json.
 function getVersion() {
   var pkg = JSON.parse(fs.readFileSync('./package.json'));
   return 'v' + pkg.version;
 }
 
-// Merge the specified branch back into master and develop.
-function mergeBranch(branch) {
-  var mergeCmd = 'git merge --no-ff --no-edit ' + branch;
-
-  console.log('Merging release into master.')
-  return exec('git checkout master && ' + mergeCmd).then(function() {
-    console.log('Merging release into develop.')
-    return exec('git checkout develop && ' + mergeCmd);
-  });
-}
-
 /* ----- TASKS ----- */
 
 // Bump version using NPM (only affects package*.json, doesn't commit).
@@ -43,39 +31,25 @@ gulp.task('bump-version', function bumpVersion() {
   return exec('npm --no-git-tag-version version ' + args.newversion);
 });
 
-// Stage a release (bump version and create a 'release/[version]' branch).
-gulp.task('stage-release', gulp.series('bump-version', function stageRelease() {
-  var version = getVersion();
-  var branch = 'release/' + version;
-  var cmd = 'git checkout -b ' + branch + ' && git add -A';
-  cmd += ' && git commit -m "Prepare release ' + version + '"';
-
-  console.log('Creating release branch and committing changes.');
-  return exec(cmd);
-}));
-
-gulp.task('finalize-release', function finalizeRelease() {
+// Bump version, build, commit, tag, and merge into stable.
+gulp.task('release', gulp.series('bump-version', function release() {
   var version = getVersion();
-  var branch = 'release/' + version;
+  var branch = 'master';
   var cmd = 'git checkout ' + branch + ' && npm run build';
 
-  console.log('Running build process in release branch.');
+  console.log('Running build process in master branch.');
   return exec(cmd).then(function() {
     console.log('Adding all changes and performing final commit.');
     return exec('git add -A && git commit --allow-empty -m "Build ' + version + '"');
-  }).then(function() {
+  }).then(function () {
     console.log('Tagging with provided tag message.');
     return exec('git tag -a ' + version + ' -m "' + version + ' ' + args.tagmessage + '"');
-  });
-});
-
-// Tag and merge the latest release into master/develop.
-gulp.task('release', gulp.series('finalize-release', function release() {
-  var version = getVersion();
-  var branch = 'release/' + version;
-
-  return mergeBranch(branch).then(function() {
-    console.log('Deleting release branch.');
-    return exec('git branch -d ' + branch);
+  }).then(function () {
+    console.log('Getting repo root location.');
+    return exec('git rev-parse --show-toplevel');
+  }).then(function (res) {
+    console.log('Pushing release to stable branch.');
+    var repoRoot = res.stdout.trim('\n');
+    return exec('git push --follow-tags ' + repoRoot + ' master:stable')
   });
 }));
diff --git a/package.json b/package.json
index 81ca8f8..dc26d34 100644
--- a/package.json
+++ b/package.json
@@ -50,8 +50,7 @@
     "build": "rollup -c",
     "clean": "rimraf dist",
     "test": "echo \"Error: no test specified\" && exit 1",
-    "stage-release": "gulp stage-release --newversion",
-    "release": "gulp release --tagmessage",
+    "release": "gulp release --newversion",
     "publish": "npm publish",
     "prebuild": "npm install && npm run clean"
   }