diff --git a/azure-pipelines.yml b/azure-pipelines.yml
index b89953252..b59ac32dc 100644
--- a/azure-pipelines.yml
+++ b/azure-pipelines.yml
@@ -90,7 +90,15 @@ steps:
     condition: and(startsWith(variables['TAG'], 'v'), eq(variables['CRATES_IO_PUBLISH'], '1'))
   - bash: ci/build_release.sh
     displayName: Build Release
-    condition: and(startsWith(variables['TAG'], 'v'), eq(variables['DEPLOY'], '1'))
+    condition: eq(variables['DEPLOY'], '1')
+  - task: ArchiveFiles@2
+    inputs:
+      includeRootFolder: false
+      archiveType: tar
+      tarCompression: gz
+      archiveFile: $(Build.ArtifactStagingDirectory)/cross-$(TAG)-$(TARGET).tar.gz
+      verbose: true
+    condition: eq(variables['DEPLOY'], '1')
   - task: GithubRelease@0
     displayName: Create GitHub Release
     inputs:
diff --git a/ci/build_release.sh b/ci/build_release.sh
index 15bec6a6f..3e9bfdcb0 100755
--- a/ci/build_release.sh
+++ b/ci/build_release.sh
@@ -3,6 +3,13 @@
 set -eux
 
 cargo install --path . --force
-cross rustc --target "${TARGET}" --release -- -C lto
+cross build --target "${TARGET}" --release
 
-tar czf "${BUILD_ARTIFACTSTAGINGDIRECTORY}/cross-${TAG}-${TARGET}.tar.gz" -C "target/${TARGET}/release" cross
+rm -rf "${BUILD_BINARIESDIRECTORY}"
+mkdir "${BUILD_BINARIESDIRECTORY}"
+
+if [[ -f "target/${TARGET}/release/cross.exe" ]]; then
+  mv "target/${TARGET}/release/cross.exe" "${BUILD_BINARIESDIRECTORY}/"
+else
+  mv "target/${TARGET}/release/cross" "${BUILD_BINARIESDIRECTORY}/"
+fi