diff --git a/plugins/modules/podman_play.py b/plugins/modules/podman_play.py
index 04a30441..b88a614b 100644
--- a/plugins/modules/podman_play.py
+++ b/plugins/modules/podman_play.py
@@ -37,6 +37,11 @@
         Note - You can also override the default path of the authentication file
         by setting the REGISTRY_AUTH_FILE environment variable. export REGISTRY_AUTH_FILE=path
     type: path
+  build:
+    description:
+      - Build images even if they are found in the local storage.
+      - It is required to exist subdirectories matching the image names to be build.
+    type: bool
   cert_dir:
     description:
       - Use certificates at path (*.crt, *.cert, *.key) to connect to the registry.
@@ -51,6 +56,11 @@
         Kubernetes configmap YAMLs
     type: list
     elements: path
+  context_dir:
+    description:
+      - Use path as the build context directory for each image.
+        Requires build option be true.
+    type: path
   seccomp_profile_root:
     description:
       - Directory path for seccomp profiles (default is "/var/lib/kubelet/seccomp").
@@ -164,7 +174,9 @@ def __init__(self, module, executable):
         self.command.extend(['--start=%s' % str(start).lower()])
         for arg, param in {
             '--authfile': 'authfile',
+            '--build': 'build',
             '--cert-dir': 'cert_dir',
+            '--context-dir': 'context_dir',
             '--log-driver': 'log_driver',
             '--seccomp-profile-root': 'seccomp_profile_root',
             '--tls-verify': 'tls_verify',
@@ -267,8 +279,10 @@ def main():
             executable=dict(type='str', default='podman'),
             kube_file=dict(type='path', required=True),
             authfile=dict(type='path'),
+            build=dict(type='bool'),
             cert_dir=dict(type='path'),
             configmap=dict(type='list', elements='path'),
+            context_dir=dict(type='path'),
             seccomp_profile_root=dict(type='path'),
             username=dict(type='str'),
             password=dict(type='str', no_log=True),
diff --git a/tests/integration/targets/podman_play/tasks/files/Containerfile b/tests/integration/targets/podman_play/tasks/files/Containerfile
new file mode 100644
index 00000000..2530caed
--- /dev/null
+++ b/tests/integration/targets/podman_play/tasks/files/Containerfile
@@ -0,0 +1,3 @@
+FROM ubi8-init
+RUN dnf -y install httpd; dnf -y clean all
+RUN systemctl enable httpd.service
\ No newline at end of file
diff --git a/tests/integration/targets/podman_play/tasks/files/kube-buil-test.yaml b/tests/integration/targets/podman_play/tasks/files/kube-buil-test.yaml
new file mode 100644
index 00000000..3ccd0ca8
--- /dev/null
+++ b/tests/integration/targets/podman_play/tasks/files/kube-buil-test.yaml
@@ -0,0 +1,21 @@
+# Save the output of this file and use kubectl create -f to import
+# it into Kubernetes.
+#
+# Created with podman-4.4.1
+apiVersion: v1
+kind: Pod
+metadata:
+  annotations:
+    org.opencontainers.image.base.digest/buil-test: sha256:e08f47885d5794a7d8b6404e9db9b0c0a9fc6c633da3c3af0c355299
+    org.opencontainers.image.base.name/buil-test: registry.redhat.io/ubi8-init:latest
+  creationTimestamp: "2023-09-28T01:12:34Z"
+  labels:
+    app: buil-test-pod
+  name: buil-test-pod
+spec:
+  containers:
+  - image: localhost/build-test:latest
+    name: buil-test
+    ports:
+    - containerPort: 80
+      hostPort: 8080
diff --git a/tests/integration/targets/podman_play/tasks/main.yml b/tests/integration/targets/podman_play/tasks/main.yml
index 30f53fa5..acac2875 100644
--- a/tests/integration/targets/podman_play/tasks/main.yml
+++ b/tests/integration/targets/podman_play/tasks/main.yml
@@ -128,3 +128,9 @@
   args:
     apply:
       become: true
+
+- name: Test play kube with on-demand image build
+  include_tasks: play-with-build.yml
+  vars:
+    ansible_python_interpreter: "/usr/bin/python"
+    
\ No newline at end of file
diff --git a/tests/integration/targets/podman_play/tasks/play-with-build.yml b/tests/integration/targets/podman_play/tasks/play-with-build.yml
new file mode 100644
index 00000000..e7601f53
--- /dev/null
+++ b/tests/integration/targets/podman_play/tasks/play-with-build.yml
@@ -0,0 +1,51 @@
+---
+- name: Test play kube with on-demand image build
+  vars:
+    image_name: build-test
+    build_context_dir: /tmp/contextdir
+    kube_dir: /tmp
+    success_msg: "Successfully tagged localhost/{{ image_name }}:latest"
+  block:
+
+    - name: Make sure that {{ image_name }} image is absent
+      containers.podman.podman_image:
+        name: "{{ image_name }}"
+        state: absent
+
+    - name: Copy files to known place
+      copy:
+        src: kube-buil-test.yaml
+        dest: "{{ kube_dir }}/kube-buil-test.yaml"
+        remote_src: false
+
+    - name: Create context dir for build
+      file:
+        path: "{{ build_context_dir }}/{{ image_name }}"
+        state: directory
+
+    - name: Copy Containerfile for build
+      copy:
+        src: Containerfile
+        dest: "{{ build_context_dir }}/{{ image_name }}/Containerfile"
+        remote_src: false
+
+    - name: Play kube file with image build
+      containers.podman.podman_play:
+        kube_file: "{{ kube_dir }}/kube-buil-test.yaml"
+        build: true
+        context_dir: "{{ build_context_dir }}"
+        state: started
+      register: play_with_build
+
+    - name: Check if the result is changed
+      assert:
+        that:
+          - play_with_build is changed
+          - success_msg in play_with_build.stdout
+
+  always:
+
+    - name: Cleanup pods
+      containers.podman.podman_play:
+        kube_file: "{{ kube_dir }}/kube-buil-test.yaml"
+        state: absent