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Adobe_Analytics

#About This is the legacy solution for sending Demdandbase Company Profile attributes to Adobe Analytics via Conversion Variables. If you are considering using the solutoin, first consult with your Demandbase Customer Success Manager or Solutions Consultant.

#Data Connector The current best approach is to use the native Data Connector available from within Adobe Analytics. Under the main Adobe Marketing Cloud menu, select Data Connectors, then choose Demandbase, listed in the Other category.

The Data Connector is a simple 5-step wizard that enables the integration of up-to 16 Demandbase company profile attributes using only 2 Conversion Variables (eVars).

If more company profile attributes are desired, a JavaScript solution is available to add more attributes via a 3rd Conversion variable.

##Prerequisites See Integration Prerequisites.

##Deployment Installing the integration involves placing two blocks of JavaScript within your AppMeasurement.js (or s_code.js):

  1. Demandbase plugin generated by the Data Connector wizard
  2. Integrate Module

See the complete deployment guide within the Adobe Analytics in-product documentation.

#Resources A detailed walk-through of the Data Connector setup:

http://demandbaselabs.com/docs/wiki/index.php?title=Site_Catalyst_Connector

Adobe Analytics in-product documentation for the Demandbase Data Connector:

http://microsite.omniture.com/t2/help/en_US/connectors/demandbase/