Awesome Google Analytics

A curated list of tools, integrations, tutorials, dashboards, APIs, resources, and best practices for Google Analytics.

Google Analytics is one of the most widely used web and app analytics platforms, helping organizations understand user behavior, measure marketing performance, optimize digital experiences, and support data-driven decision making.

This list is intended for marketers, analysts, business owners, product managers, SEO professionals, developers, researchers, and anyone working with Google Analytics.

Support ongoing maintenance and curation via GitHub Sponsors.

Contents

• Official Resources
• Implementation & Tag Management
• Reporting & Dashboards
• Data Analysis & Visualization
• APIs & Developer Tools
• Integrations
• Privacy & Compliance
• Learning Resources
• Communities
• Related Awesome Lists

Official Resources

Official Google Analytics resources and documentation.

• Google Analytics — Google's analytics platform for websites and applications.
• Google Analytics Help — Official documentation and support resources.
• Google Analytics Developers — APIs, SDKs, and developer documentation.
• Google Analytics Academy Archive — Learning resources and training materials.
• Google Tag Manager — Tag deployment and management platform.
• Google Marketing Platform — Google's marketing and analytics ecosystem.

Implementation & Tag Management

Tools and resources for deploying and managing analytics implementations.

• Google Tag Manager — Centralized tag management platform.
• Tag Assistant — Tag validation and troubleshooting tool.
• MeasureSchool — Tutorials and implementation guides.
• Analytics Mania — Google Tag Manager and GA4 learning resources.
• Simo Ahava — Advanced analytics implementation guides.
• DataLayer Checker — Resources for validating data layer implementations.

Reporting & Dashboards

Platforms and tools for creating reports and dashboards.

• Looker Studio — Google's dashboard and reporting platform.
• Google Sheets — Spreadsheet platform commonly used for analytics reporting.
• Supermetrics — Data integration and reporting platform.
• Databox — Business analytics dashboard platform.
• Geckoboard — KPI dashboard and reporting software.
• AgencyAnalytics — Marketing reporting platform.

Data Analysis & Visualization

Tools for analyzing and visualizing analytics data.

• Looker — Business intelligence and analytics platform.
• Tableau — Data visualization and analytics platform.
• Microsoft Power BI — Business intelligence platform.
• R — Statistical computing environment.
• Python — Programming language widely used for analytics workflows.
• Jupyter — Interactive analytics and reporting environment.

APIs & Developer Tools

Developer resources for accessing and automating analytics workflows.

• Google Analytics Data API — Programmatic access to GA4 data.
• Google Analytics Admin API — Administrative API for GA4 properties.
• Google APIs Explorer — Interactive API testing platform.
• Google Analytics Query Explorer — Analytics query testing tool.
• Google Cloud SDK — Command-line tools for Google Cloud services.
• MCP Server for Google Analytics — Community projects enabling analytics access through MCP.

Integrations

Platforms commonly integrated with Google Analytics.

• Google Ads — Advertising platform with analytics integration.
• Google Search Console — Search performance and SEO insights.
• BigQuery — Data warehouse integration for GA4 exports.
• HubSpot — CRM and marketing platform.
• Shopify — E-commerce platform integration.
• WordPress — Website platform with extensive analytics integrations.

Privacy & Compliance

Resources related to privacy, consent, and analytics governance.

• Google Consent Mode — Consent-aware analytics measurement.
• Cookiebot — Consent management platform.
• OneTrust — Privacy and compliance platform.
• IAB Europe Transparency Framework — Consent framework resources.
• Google EU User Consent Policy — Consent requirements for Google products.
• CNIL Analytics Guidance — Regulatory guidance related to analytics usage.

Learning Resources

Courses, tutorials, blogs, and educational content.

• Google Analytics Documentation — Official learning resources.
• MeasureSchool — Tutorials and analytics training.
• Analytics Mania — GA4 and GTM learning resources.
• Simo Ahava Blog — Advanced analytics implementation content.
• CXL Analytics Resources — Analytics and optimization training.
• Google Skillshop — Official Google training platform.

Communities

Communities and discussion groups focused on analytics.

• Google Analytics Community — Official community forum.
• Measure Slack — Analytics and measurement community.
• Analytics Mania Community — Community and training resources.
• Reddit Analytics — Analytics discussions and support.
• Reddit Google Analytics — Community focused on Google Analytics.
• Stack Overflow Google Analytics — Technical Q&A and troubleshooting.

Related Awesome Lists

• Awesome Digital Marketing — Digital marketing tools, platforms, and learning resources.
• Awesome SEO — Search engine optimization tools, resources, and guides.
• Awesome Data Analytics — Tools, frameworks, and resources for analytics professionals.
• Awesome Business Intelligence — Business intelligence platforms and learning resources.
• Awesome Data Science — Data science tools, workflows, and educational resources.
• Awesome APIs — APIs, SDKs, and developer resources.
• Awesome Excel — Spreadsheet tools, automation, and analysis resources.
• Awesome AI — Artificial intelligence tools and resources.
• Awesome Open Data — Open datasets and data resources.

Contribute

Contributions are welcome. Please ensure your submission fully follows the requirements outlined in CONTRIBUTING.md, including formatting, scope alignment, and category placement.

Pull requests that do not adhere to the contribution guidelines may be closed.

License