Competitive Intelligence Tracker

Real-time competitive intelligence dashboard tracking 45 companies across DLP, DSPM, Browser Security, and Workflow/BPM markets with smart caching and automated feed aggregation.

🎯 Key Features

Smart Caching System

• Per-feed timestamps - Each company tracks its own last update
• 1-hour intelligent refresh - Only fetches stale feeds
• Instant loading - Uses localStorage cache for immediate display
• Rate limit protection - Avoids API throttling with smart delays

Live Dashboard

• 90+ RSS feeds - Company blogs + Google News for all competitors
• Category navigation - Jump to any of 9 market categories
• Dual feed display - Company blog posts first, then Google News
• Search & filter - Find news across all sources
• Mobile responsive - Works on desktop, tablet, and mobile
• Per-feed refresh - Individual refresh buttons for each company

Automation Suite

• add_competitors.py - Rebuild dashboard from config
• update_rss_feeds.py - Add RSS feed URLs
• create_tracker.py - Generate Excel tracker
• create_alerts_guide.py - Generate Google Alerts guide

🚀 Quick Start

# Open the dashboard
open competitive_intelligence_dashboard.html

# First load: ~90 seconds (fetches all feeds)
# Subsequent loads: Instant (from cache)

Optional: Configure API Key

Get free key from rss2json.com:

1. Copy config.example.js → config.js
2. Add your API key
3. Enjoy higher rate limits

📊 Dashboard Features

Refresh Button Intelligence

🔄 Refresh Feeds
11 feeds ready to refresh (oldest: 1h)

• Shows how many feeds need updating
• Disabled until feeds are >1 hour old
• Only fetches stale feeds, uses cache for fresh ones

Per-Feed Status

Each company shows:

Camunda
Last updated: 15m ago

🔗 COMPANY BLOG
[Blog posts...]

📰 GOOGLE NEWS
[News articles...]

Rate Limit Handling

⚠️ Rate Limited
RSS2JSON API rate limit reached.
Wait a few minutes and refresh.

📁 Project Structure

├── competitive_intelligence_dashboard.html  # Main dashboard
├── companies.json                           # Company list by category
├── competitor_data.json                     # Company data cache
├── config.js                                # API key (gitignored)
├── add_competitors.py                       # Automation script
├── update_rss_feeds.py                      # RSS feed updater
├── create_tracker.py                        # Excel generator
└── create_alerts_guide.py                   # Google Alerts generator

🏢 Tracked Companies (45)

DLP (6)

Nightfall AI, Varonis, Forcepoint, Digital Guardian, Proofpoint, Symantec

DSPM (8)

Cyera, BigID, Sentra, Normalyze, Laminar, Dig Security, Polar Security, Securiti.ai

Browser Security (7)

SquareX, Island, Talon, LayerX, Seraphic, Surf, Menlo

Workflow/BPM (12)

Automation Anywhere, UiPath, Blue Prism, Microsoft Power Automate, Camunda, ProcessMaker, Appian, Pega, Nintex, Bizagi, Flowable, Workato

CASB/SASE (3)

Netskope, Zscaler, Skyhigh Security

Cloud Security (3)

Wiz, Lacework, Orca Security

Endpoint/EDR (3)

CrowdStrike, SentinelOne, Code42

AI Security (1)

Lakera

Other (2)

Veza, Microsoft Purview

🔧 Adding New Competitors

1. Edit companies.json

{
  "categories": {
    "DLP": ["Nightfall AI", "Varonis", "NewCompany"]
  }
}

2. Update RSS feeds (optional)

python update_rss_feeds.py

3. Rebuild dashboard

python add_competitors.py --rebuild

4. Generate outputs

python create_tracker.py           # Excel file
python create_alerts_guide.py      # Word doc

🛠️ Technical Details

Caching

• Browser localStorage
• Per-feed timestamps
• 1-hour cache duration
• Survives page reloads

Rate Limiting

• 1-second delay between API calls
• Skips recently updated feeds
• Progress indicator during fetch
• Graceful 429 error handling

Feed Processing

• 5 items per feed
• HTML stripped from descriptions
• Date parsing and formatting
• Blog + Google News separation

📈 Statistics

• Total Feeds: 90+ (blog RSS + Google News)
• Companies with Direct RSS: 9 (verified working)
• News Items: ~450+ (varies by freshness)
• Cache Hit Rate: ~100% on repeated loads
• First Load Time: ~90 seconds (initial fetch)
• Cached Load Time: <1 second
• Failed RSS Feeds: 13 companies (404 errors, disabled by vendors)

🎨 Color-Coded Categories

Each company has a unique color tag for quick visual identification across the dashboard.

🔒 Privacy & Git

.gitignore excludes:

• config.js (API key)
• *.xlsx (generated files)
• *.docx (generated files)
• Generated tracker files

Safe to commit:

• companies.json
• competitor_data.json
• All .py scripts
• Dashboard HTML

📝 License

Personal project for competitive intelligence tracking.

---

Built with: Vanilla JavaScript, Python, RSS2JSON API Last Updated: December 2025