diff --git a/Classes/BITFeedbackManager.h b/Classes/BITFeedbackManager.h
index afdf08b9..3ef85c45 100644
--- a/Classes/BITFeedbackManager.h
+++ b/Classes/BITFeedbackManager.h
@@ -225,7 +225,6 @@ typedef NS_ENUM(NSInteger, BITFeedbackObservationMode) {
  */
 @property (nonatomic, readwrite) BITFeedbackObservationMode feedbackObservationMode;
 
-
 /**
  Prefill feedback compose message user interface with the items given.
  
diff --git a/Classes/BITFeedbackManager.m b/Classes/BITFeedbackManager.m
index 4a0d1056..7dde9347 100644
--- a/Classes/BITFeedbackManager.m
+++ b/Classes/BITFeedbackManager.m
@@ -1,7 +1,7 @@
 /*
  * Author: Andreas Linde <mail@andreaslinde.de>
  *
- * Copyright (c) 2012-2014 HockeyApp, Bit Stadium GmbH.
+ * Copyright (c) 2012-2016 HockeyApp, Bit Stadium GmbH.
  * All rights reserved.
  *
  * Permission is hereby granted, free of charge, to any person
@@ -450,7 +450,7 @@ - (void)loadMessages {
   
   if ([unarchiver containsValueForKey:kBITFeedbackUserDataAsked])
     _didAskUserData = YES;
-  
+
   if ([unarchiver containsValueForKey:kBITFeedbackToken]) {
     self.token = [unarchiver decodeObjectForKey:kBITFeedbackToken];
     [self addStringValueToKeychain:self.token forKey:kBITFeedbackToken];
@@ -467,7 +467,11 @@ - (void)loadMessages {
       self.token = nil;
     }
   }
-  
+
+  if ([self shouldForceNewThread]) {
+    self.token = nil;
+  }
+
   if ([unarchiver containsValueForKey:kBITFeedbackDateOfLastCheck])
     self.lastCheck = [unarchiver decodeObjectForKey:kBITFeedbackDateOfLastCheck];
   
@@ -657,6 +661,15 @@ - (void)deleteAllMessages {
   [self saveMessages];
 }
 
+- (BOOL)shouldForceNewThread {
+  if (self.delegate && [self.delegate respondsToSelector:@selector(forceNewFeedbackThreadForFeedbackManager:)]) {
+    return [self.delegate forceNewFeedbackThreadForFeedbackManager:self];
+  }
+  else {
+    return NO;
+  }
+}
+
 
 #pragma mark - User
 
@@ -729,9 +742,13 @@ - (void)updateMessageListFromResponse:(NSDictionary *)jsonDictionary {
   NSString *token = [jsonDictionary objectForKey:@"token"];
   NSDictionary *feedbackObject = [jsonDictionary objectForKey:@"feedback"];
   if (feedback && token && feedbackObject) {
-    // update the thread token, which is not available until the 1st message was successfully sent
-    self.token = token;
-    
+    if ([self shouldForceNewThread]) {
+        self.token = nil;
+    } else {
+      // update the thread token, which is not available until the 1st message was successfully sent
+      self.token = token;
+    }
+        
     self.lastCheck = [NSDate date];
     
     // add all new messages
diff --git a/Classes/BITFeedbackManagerDelegate.h b/Classes/BITFeedbackManagerDelegate.h
index 64449694..9afb8894 100644
--- a/Classes/BITFeedbackManagerDelegate.h
+++ b/Classes/BITFeedbackManagerDelegate.h
@@ -1,7 +1,7 @@
 /*
- * Author: Stephan Diederich
+ * Authors: Stephan Diederich, Benjamin Scholtysik
  *
- * Copyright (c) 2013-2014 HockeyApp, Bit Stadium GmbH.
+ * Copyright (c) 2013-2016 HockeyApp, Bit Stadium GmbH.
  * All rights reserved.
  *
  * Permission is hereby granted, free of charge, to any person
@@ -82,6 +82,16 @@ NS_ASSUME_NONNULL_BEGIN
  */
 - (nullable NSArray *)preparedItemsForFeedbackManager:(BITFeedbackManager *)feedbackManager;
 
+/**
+ *  Indicates if a new thread should be created for each new feedback message
+ *
+ *  Setting it to `YES` will force a new thread whenever a new message is sent as
+ *  opposed to the default resume thread behaviour.
+ *  
+ *  @return A BOOL indicating if each feedback message should be sent as a new thread.
+ */
+- (BOOL)forceNewFeedbackThreadForFeedbackManager:(BITFeedbackManager *)feedbackManager;
+
 @end
 
 NS_ASSUME_NONNULL_END