Designing Experiences by Quinn Zeda from Zeda Labs What is User Experience (UX) Design? Sweet Spot of UX User needs <=> Business Goals => UX The Halo Effect - if one thing is good, the other thing is good too. Design alone doesn’t make a product valuable. The UX Hierarchy of Needs enjoyable - is it enjoyable? it’s difficult to get here, but if you do, you’ll dominate easy to use - is it easy to use? reduce number of steps for user. http://peek.usertesting.com/ coherent - does the user understand it? copywriting design amplifies words go get your words down first not ugly is good enough for now http://www.copyhackers-for-hire.com/ function - does it work? (MVP exists at this stage) purpose (foundation) - what does it do Brand Hacking pro fonts are nice http://myfonts.com/ Case Study with 16 Personalities http://16personalities.com/ Site worked great, but sales were low. Updated the Logo Made 16 unique drawings for each personality type. The diplomat personality generated the most sales by far so marketing material catered more to them. Adding a buy button at the bottom and adding an image to the sales page increased conversion by 500%. Good UX Amplifies Results Top 5 UX Mistakes One Page, One Goal people get lost otherwise Action Color Use the most attention grabbing color in your palette for actions. Reserve your action color for actions. Don’t overuse it. Differentiate Primary and Secondary Actions White Space is essential for a balanced harmonious layout. whitespace is a feeling of luxury Navigation should be well structured and simple. Be clear with your words. http://zedalabs.com/nomadsummit quinn@zedalabs.com