Instead of escaping quotes, optionally reverse quotes.

[ProLoser]

So I can go from "hello there 'bob', you 'asshole'" to 'hello there "bob", you "asshole"'

Very handy when cleaning up other people's string-encapsulated HTML.

[jasonrudolph]

That would be awesome. If I recall correctly, TextMate's "toggle quotes" functionality worked exactly that way. It wasn't an optional feature though, that was the way it worked.

[lee-dohm]

I would support it working the suggested way as an option, but not as the only way. There are times when it would change the semantics of the inner text to change the inner quotes.