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Chrome proposed a new way for impression registration with the use of the AttribtionSrc Url (explainer).
With this proposal, we need to send a separate ping to fetch the attribution source for eligible traffic meeting the following conditions:
attribution reporting is enabled
there is ase=1 (attribution-source-enabled) Url param in the tracking Url
The new attribution source Url will be modified from the existing tracking Url by injecting the asr=1 (attribution-srouce-request) into it so that the recipient click servers can distinguish it.
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Description
Chrome proposed a new way for impression registration with the use of the AttribtionSrc Url (explainer).
With this proposal, we need to send a separate ping to fetch the attribution source for eligible traffic meeting the following conditions:
ase=1
(attribution-source-enabled) Url param in the tracking UrlThe new attribution source Url will be modified from the existing tracking Url by injecting the
asr=1
(attribution-srouce-request) into it so that the recipient click servers can distinguish it.Alternatives Considered
Successor of #35347
Additional Context
No response
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