diff --git a/extensions/amp-story-shopping/0.1/amp-story-shopping-tag.css b/extensions/amp-story-shopping/0.1/amp-story-shopping-tag.css
index 8901a9a254e6..a882102c927d 100644
--- a/extensions/amp-story-shopping/0.1/amp-story-shopping-tag.css
+++ b/extensions/amp-story-shopping/0.1/amp-story-shopping-tag.css
@@ -13,6 +13,14 @@ amp-story-shopping-tag {
   --i-amphtml-shopping-tag-backdrop-filter: blur(20px);
 }
 
+.amp-story-shopping-product-tag-text {
+  font-weight: 600 !important;
+  font-size: 11px !important;
+  line-height: 15.4px !important;
+  display: flex !important;
+  align-items: center !important;
+}
+
 /* Maintains the dot position in RTL mode */
 [dir=rtl].amp-story-shopping-tag-inner {
   flex-flow: row-reverse !important;
diff --git a/extensions/amp-story-shopping/0.1/amp-story-shopping-tag.js b/extensions/amp-story-shopping/0.1/amp-story-shopping-tag.js
index 563151883a69..6fdc9598ef42 100644
--- a/extensions/amp-story-shopping/0.1/amp-story-shopping-tag.js
+++ b/extensions/amp-story-shopping/0.1/amp-story-shopping-tag.js
@@ -119,7 +119,11 @@ export class AmpStoryShoppingTag extends AMP.BaseElement {
             }
           ></span>
           <span class="amp-story-shopping-tag-pill-text">
-            {this.tagData_['product-tag-text'] ||
+            {(this.tagData_['product-tag-text'] && (
+              <span class="amp-story-shopping-product-tag-text">
+                {this.tagData_['product-tag-text']}
+              </span>
+            )) ||
               new Intl.NumberFormat(
                 this.localizationService_.getLanguageCodesForElement(
                   this.element_