I am Ajay D'Souza. I've been blogging since 2003 and building WordPress plugins since 2005. You can find them at WebberZone.
I’ve been building WordPress plugins since 2005.
Not themes.
Not SaaS wrappers.
Plugins that run on your server, scale with traffic, and keep data where it belongs.
I care about correctness first, performance second, and configuration last.
- Design plugin architectures that survive real traffic.
- Optimise MySQL queries instead of masking them.
- Build multisite-safe systems without special cases.
- Avoid external services unless they are genuinely required.
- Ship features slowly, but deliberately.
Most of my work lives at the uncomfortable intersection of: WordPress, MySQL, performance, and long-term maintenance.
All plugins are listed here:
👉 https://webberzone.com/plugins/
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Better Search
Advanced search with FULLTEXT, Boolean mode, phrase search, exclusions, and multisite support. -
Contextual Related Posts
Privacy-first related posts. No tracking. No third-party APIs.
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Top 10
Accurate post view tracking built for high-traffic sites and multisite networks. -
Popular Authors
Identify and surface your most-read authors using real visit data.
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Knowledge Base
A structured knowledge base plugin with multiple layouts and REST support. -
Followed Posts
Let logged-in users follow posts and receive updates. -
Snippetz
Insert reusable content snippets anywhere on your site.
Some plugins have Pro versions focused on scale, control, and data retention.
- Better Search Pro
- Contextual Related Posts Pro
- Top 10 Pro
- Knowledge Base Pro
Overview:
https://webberzone.com/plugins/
I run Beyond Develop Ltd., a WordPress agency focused on:
- Custom plugin development
- Performance audits and fixes
- Multisite architecture
- Long-term maintenance, not one-off builds
I write to explain why something exists, not just how it works.
- Blog: https://ajaydsouza.com
- Plugin docs & deep dives: https://webberzone.com/support/knowledgebase/
- PHP with WordPress Coding Standards
- Explicit SQL over magical abstractions
- FULLTEXT indexes where they make sense
- REST APIs that respect cache layers
- Filters and actions added intentionally, not defensively
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WordPress.org profile
https://profiles.wordpress.org/ajay/