diff --git a/ci/vizier_build_release.sh b/ci/vizier_build_release.sh
index da7c404fed9..e8c4af3cc99 100755
--- a/ci/vizier_build_release.sh
+++ b/ci/vizier_build_release.sh
@@ -31,17 +31,28 @@ bazel run -c opt //src/utils/artifacts/versions_gen:versions_gen -- \
 
 public="True"
 bucket="pixie-dev-public"
+extra_bazel_args=()
 if [[ $release_tag == *"-"* ]]; then
   public="False"
   bucket="pixie-prod-artifacts"
 fi
+if [[ -n $DEV_ARTIFACT_BUCKET ]]; then
+  public="False"
+  bucket="${DEV_ARTIFACT_BUCKET}"
+  if [[ -z $DEV_IMAGE_PREFIX ]]; then
+    echo "Must specify DEV_IMAGE_PREFIX, when specifying a dev release with DEV_ARTIFACT_BUCKET"
+    exit 1
+  fi
+  extra_bazel_args+=("--define" "DEV_VIZIER_IMAGE_PREFIX=${DEV_IMAGE_PREFIX}")
+  extra_bazel_args+=("--//k8s/vizier:use_dev_vizier_images")
+fi
 
 output_path="gs://${bucket}/vizier/${release_tag}"
 
 bazel run --stamp -c opt --define BUNDLE_VERSION="${release_tag}" \
-    --stamp --define public="${public}" //k8s/vizier:vizier_images_push
+    --stamp --define public="${public}" //k8s/vizier:vizier_images_push "${extra_bazel_args[@]}"
 bazel build --stamp -c opt --define BUNDLE_VERSION="${release_tag}" \
-    --stamp --define public="${public}" //k8s/vizier:vizier_yamls
+    --stamp --define public="${public}" //k8s/vizier:vizier_yamls "${extra_bazel_args[@]}"
 
 output_path="gs://${bucket}/vizier/${release_tag}"
 yamls_tar="${repo_path}/bazel-bin/k8s/vizier/vizier_yamls.tar"
diff --git a/k8s/vizier/BUILD.bazel b/k8s/vizier/BUILD.bazel
index 8effe5fb473..0bda57a4a81 100644
--- a/k8s/vizier/BUILD.bazel
+++ b/k8s/vizier/BUILD.bazel
@@ -14,6 +14,7 @@
 #
 # SPDX-License-Identifier: Apache-2.0
 
+load("@bazel_skylib//rules:common_settings.bzl", "bool_flag")
 load("@bazel_tools//tools/build_defs/pkg:pkg.bzl", "pkg_tar")
 load("@io_bazel_rules_docker//container:container.bzl", "container_bundle")
 load("@io_bazel_rules_docker//contrib:push-all.bzl", "container_push")
@@ -33,6 +34,8 @@ VIZIER_IMAGE_MAP = {
 
 public_image_replacement = {"gcr.io/pixie-oss/pixie-dev": "gcr.io/pixie-oss/pixie-prod"}
 
+dev_image_replacement = {"gcr.io/pixie-oss/pixie-dev": "$(DEV_VIZIER_IMAGE_PREFIX)"}
+
 generate_vizier_yamls(
     name = "public_vizier_etcd_metadata_prod",
     srcs = glob(["**/*.yaml"]),
@@ -49,6 +52,14 @@ generate_vizier_yamls(
     replace = {},
 )
 
+generate_vizier_yamls(
+    name = "vizier_etcd_metadata_dev",
+    srcs = glob(["**/*.yaml"]),
+    out = "vizier_etcd_metadata_dev.yaml",
+    image_map = VIZIER_IMAGE_MAP,
+    replace = dev_image_replacement,
+)
+
 generate_vizier_metadata_persist_yamls(
     name = "public_vizier_metadata_persist_prod",
     srcs = glob(["**/*.yaml"]),
@@ -65,6 +76,14 @@ generate_vizier_metadata_persist_yamls(
     replace = {},
 )
 
+generate_vizier_metadata_persist_yamls(
+    name = "vizier_metadata_persist_dev",
+    srcs = glob(["**/*.yaml"]),
+    out = "vizier_metadata_persist_dev.yaml",
+    image_map = VIZIER_IMAGE_MAP,
+    replace = dev_image_replacement,
+)
+
 container_bundle(
     name = "private_vizier_images_bundle",
     images = image_map_with_bundle_version(
@@ -83,15 +102,35 @@ container_bundle(
     ),
 )
 
+container_bundle(
+    name = "dev_vizier_images_bundle",
+    images = image_map_with_bundle_version(
+        image_map = VIZIER_IMAGE_MAP,
+        replace = dev_image_replacement,
+        tag_latest = False,
+    ),
+)
+
 container_push(
     name = "vizier_images_push",
     bundle = select({
+        ":dev": ":dev_vizier_images_bundle",
         ":public": ":public_vizier_images_bundle",
         "//conditions:default": ":private_vizier_images_bundle",
     }),
     format = "Docker",
 )
 
+bool_flag(
+    name = "use_dev_vizier_images",
+    build_setting_default = False,
+)
+
+config_setting(
+    name = "dev",
+    flag_values = {":use_dev_vizier_images": "True"},
+)
+
 config_setting(
     name = "public",
     values = {"define": "public=True"},
@@ -101,6 +140,10 @@ pkg_tar(
     name = "vizier_yamls",
     srcs =
         select({
+            ":dev": [
+                "//k8s/vizier:vizier_etcd_metadata_dev.yaml",
+                "//k8s/vizier:vizier_metadata_persist_dev.yaml",
+            ],
             ":public": [
                 "//k8s/vizier:public_vizier_etcd_metadata_prod.yaml",
                 "//k8s/vizier:public_vizier_metadata_persist_prod.yaml",
@@ -119,6 +162,8 @@ pkg_tar(
         "/vizier/private_vizier_metadata_persist_prod.yaml": "vizier/vizier_metadata_persist_prod.yaml",
         "/vizier/public_vizier_etcd_metadata_prod.yaml": "vizier/vizier_etcd_metadata_prod.yaml",
         "/vizier/public_vizier_metadata_persist_prod.yaml": "vizier/vizier_metadata_persist_prod.yaml",
+        "/vizier/vizier_etcd_metadata_dev.yaml": "vizier/vizier_etcd_metadata_prod.yaml",
+        "/vizier/vizier_metadata_persist_dev.yaml": "vizier/vizier_metadata_persist_prod.yaml",
     },
     strip_prefix = "/k8s",
 )