diff --git a/modules/freewheel-sspBidAdapter.js b/modules/freewheel-sspBidAdapter.js
index 5e3717ce1fe..dce678362cb 100644
--- a/modules/freewheel-sspBidAdapter.js
+++ b/modules/freewheel-sspBidAdapter.js
@@ -72,7 +72,7 @@ function getPricing(xmlNode) {
       price: priceNode.textContent || priceNode.innerText
     };
   } else {
-    utils.logWarn('PREBID - ' + BIDDER_CODE + ': Can\'t get pricing data. Is price awareness enabled?');
+    utils.logWarn('PREBID - ' + BIDDER_CODE + ': No bid received or missing pricing extension.');
   }
 
   return princingData;