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故事+场景+互动﹦互联网时代品牌营销策略－光学传媒—电梯门投影广告媒体
</title><meta name="keywords" content="光学传媒—电梯门投影广告媒体" /><meta name="description" content="湖南光学传媒有限公司成立于2017年，从2016年开始进行电梯投影广告的设备研发，历时一年时间完成了电梯投影超短焦设备的试验和技术攻克，并拥有12项专利技术。
2017年在湖南省会长沙进行整体商业化运行和样板市场打造，短时间内完成长沙写字楼市场40％的占有率，得到了保时捷汽车、广发银行、保利物业等大品牌广告主的青睐及认可。
2017年单月销售额超220万元，净利率高达40％并在持续增长中，预计到2019年光学传媒将覆盖全国上百个大中小城市，20万部电梯，影响1.5亿人次主流人群，打造全国性运营新媒体。" /></head>
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<div class="title"><h1>故事+场景+互动﹦互联网时代品牌营销策略</h1><h2><span class="date">2018-01-12</span><span class="view">1172</span></h2></div><div class="content"><section class="" style="margin:0px;padding:0px;max-width:100%;color:#3E3E3E;font-family:'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif;font-size:16px;line-height:25.6px;white-space:normal;box-sizing:border-box !important;word-wrap:break-word !important;background-color:#FFFFFF;"><section class="" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">
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</section></section><section class="" style="margin:0px;padding:0px;max-width:100%;color:#3E3E3E;font-family:'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif;font-size:16px;line-height:25.6px;white-space:normal;box-sizing:border-box !important;word-wrap:break-word !important;background-color:#FFFFFF;"><section class="" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section class="" style="margin:0px auto;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;clear:both;width:469px;overflow:hidden;"><section class="" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;text-align:center;"><section class="" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section class="" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;font-family:微软雅黑;box-sizing:border-box !important;">
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<section style="margin:-0.75em auto 10px;padding:20px 15px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;line-height:25px;border:2px solid #DEDCDE;"><section data-style="font-size: 14px; line-height: 1.75em;text-align:center;" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;font-size:14px;line-height:2em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;letter-spacing:0.5px;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;font-size:16px;box-sizing:border-box !important;word-wrap:break-word !important;">品牌营销是企业以品牌的营造、使用和维护为核心,在分析研究自身条件和外部环境的基础上所制订的企业总体行动计划。</span></strong></span>
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</section></section></section></section>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;letter-spacing:0.5px;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">而品牌的建立从来不是一蹴而就的，是要<strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">在潜在客户脑海里攻占一个</strong></span><strong style="margin:0px;padding:0px;max-width:100%;color:#333333;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">合理位置</strong><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">，</span></strong><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">通过广告手段将品牌形象或产品特色推送到那个合理的位置上。</strong></span></span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;letter-spacing:0.5px;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">这是美国著名营销专家艾·里斯（Al Ries）与杰克·特劳特（Jack Trout）在《定位》一书中提到的品牌定位真谛</span><strong style="margin:0px;padding:0px;max-width:100%;color:#333333;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">“攻心为上”</strong><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">。</span></span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;text-align:left;box-sizing:border-box !important;">
<strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">互联网时代，很多人说新媒体打败传统媒体成为市场主角，是真的么？</span></strong>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">近几年我们看电视的时间确实寥寥可数，每天奔波在上下班的路上，写字楼的电梯，城市的地铁、公交站成为我们日常出现的地方，电梯广告、地铁广告、</span><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">站牌广告也成为我们每天</span><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">必须接触到品牌信息场景。</span></span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;letter-spacing:0.5px;line-height:2em;box-sizing:border-box !important;">
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<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;box-sizing:border-box !important;">
<img src="http://gxcm100.com/kindeditor4/attached/image/20180115/20180115101419_3369.jpg" alt="" />
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;letter-spacing:0.5px;line-height:2em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;color:#000000;box-sizing:border-box !important;word-wrap:break-word !important;"></span>
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<section class="" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section class="" style="margin:20px 0px 0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;height:25px;"><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;height:25px;width:50px;float:left;border-top-width:2px;border-top-style:solid;border-color:#999999;border-left-width:2px;border-left-style:solid;"></section><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;display:inline-block;color:#AC1D10;clear:both;border-color:#999999;"></section></section><section style="margin:-0.8em 0.3em;padding:0.8em;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">
<p class="" style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;color:#333333;font-size:14px;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;font-size:16px;"><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;letter-spacing:0.5px;font-family:微软雅黑;">我们经常会发现</span><strong style="margin:0px;padding:0px;max-width:100%;color:#000000;font-size:14px;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;font-size:16px;font-family:微软雅黑;">声画统一的电梯广告</span></strong><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;letter-spacing:0.5px;font-family:微软雅黑;">、大面积的地铁广告，拼多多的洗脑广告歌，三生三世“许你十里桃花”的地铁通道，还有今日头条鬼畜的“今天XXX，看今日头条”，</span><strong style="margin:0px;padding:0px;max-width:100%;color:#000000;font-size:14px;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;font-size:16px;font-family:微软雅黑;">主旨突出、旋律上口、简单鲜明的广告形式</span></strong><span style="margin:0px;padding:0px;max-width:100%;color:#000000;letter-spacing:0.5px;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">，</span><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;letter-spacing:0.5px;font-family:微软雅黑;">每一次出现都引发我们注目。</span></span>
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</section><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;height:25px;"><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;height:25px;width:50px;float:right;border-bottom-width:2px;border-bottom-style:solid;border-color:#999999;border-right-width:2px;border-right-style:solid;color:inherit;"></section></section></section></section>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;letter-spacing:0.5px;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;"><br style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />
</span>
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<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:left;line-height:2em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;color:#000000;box-sizing:border-box !important;word-wrap:break-word !important;">我们天天在线上想如何让广告触达到用户</span><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;letter-spacing:0.5px;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;box-sizing:border-box !important;word-wrap:break-word !important;">，</span><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">线下电梯投影广告这类新媒体也就成为用户最常接触的媒体。</span></strong></span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;box-sizing:border-box !important;">
<img src="http://gxcm100.com/kindeditor4/attached/image/20180115/20180115101503_8808.jpg" alt="" />
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:left;line-height:2em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">于是，在这些场景中，用户可以在电梯门投影幕布上玩光影、合照，打开应用浏览信息，在网上表达心情传递感受、进行实时互动，一次次增加品牌在用户心中的记忆度。</span>
</p>
<section class="" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section class="" style="margin:20px 0px 0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section class="" style="margin:0px;padding:10px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;font-size:18px;font-weight:bold;color:#FFFFFF;background:#F8AA2D;">
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:left;line-height:2em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;font-family:微软雅黑;font-size:16px;color:#000000;letter-spacing:0.5px;">由此可见，互联网时代的品牌营销可以通过三步打开用户心智，传递品牌概念，那就是“故事+场景+互动”。</span>
</p>
</section><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:0px;height:0px;border-color:transparent #EE9614 transparent transparent;border-width:0px 180px 30px 0px;border-style:solid;"></section><section style="margin:-17px 0px 0px 81px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:0px;height:0px;border-color:transparent transparent transparent #F8AA2D;border-width:16px 0px 16px 100px;border-style:solid;"><br style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />
</section></section></section></section></section>
<p style="margin:1em auto;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;box-sizing:border-box !important;">
<br />
</p>
<section style="margin:0px;padding:3px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;border:1px solid #2B2B2B;display:inline-block;border-radius:5px;"><section style="margin:0px;padding:0.2em 2em;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;border:1px dashed #2B2B2B;font-size:18px;border-radius:5px;"><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;letter-spacing:0.5px;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;font-size:16px;box-sizing:border-box !important;word-wrap:break-word !important;">一、故事情感联接</span></strong></span></section></section>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;box-sizing:border-box !important;">
<br />
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;box-sizing:border-box !important;word-wrap:break-word !important;"></span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;box-sizing:border-box !important;">
<img src="http://gxcm100.com/kindeditor4/attached/image/20180115/20180115101522_0625.png" alt="" />
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:3em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">（可口可乐歌词瓶）</span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;box-sizing:border-box !important;word-wrap:break-word !important;"></span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;box-sizing:border-box !important;">
<img src="http://gxcm100.com/kindeditor4/attached/image/20180115/20180115101535_5546.png" alt="" />
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:3em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;"></span><span style="margin:0px;padding:0px;max-width:100%;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">（<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">江小白表达瓶</span>）</span></span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;text-align:left;box-sizing:border-box !important;">
<strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">借酒抒情、借物言情、触景生情都是人们常用的情感表达方式</span></strong><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">，每一句表达日常的心情，每一句引人伤感的歌词，联接的都是成千山万个用户相似的经历，将故事、心情、歌词等感情寄托的内容放在产品上，<strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">从而实现品牌与用户情感的建立，可见是品牌营销的第一步。</strong></span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">那么如何挖掘品牌或产品与用户的情感联接？</span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;"><br style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />
</span>
</p>
<section class="" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section style="margin:0px 0px -10px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;display:inline-block;vertical-align:top;"><section style="margin:0px;padding:0px 5px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#4D3C42;background-color:#FEFEFE;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;background-color:#FFFFFF;">让用户产生内容<br style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />
</span></section><section style="margin:-2px 0px 0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;display:inline-block;vertical-align:top;"><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:0px;border-top-width:8px;border-top-style:solid;border-top-color:#4D3C42;border-left-width:8px;border-left-style:solid;border-left-color:#4D3C42;border-right-width:8px !important;border-right-style:solid !important;border-right-color:transparent !important;border-bottom-width:8px !important;border-bottom-style:solid !important;border-bottom-color:transparent !important;"></section><section style="margin:-16px 0px 0px 2px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:0px;border-top-width:6px;border-top-style:solid;border-top-color:#FEFEFE;border-left-width:5px;border-left-style:solid;border-left-color:#FEFEFE;border-right-width:5px !important;border-right-style:solid !important;border-right-color:transparent !important;border-bottom-width:6px !important;border-bottom-style:solid !important;border-bottom-color:transparent !important;"></section></section></section>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><strong style="margin:0px;padding:0px;max-width:100%;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;"><br style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />
</span></strong></span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><strong style="margin:0px;padding:0px;max-width:100%;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">内容是情感连接的纽带，让用户产生内容，才更易打动其他用户。</span></strong><br style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />
</span>
</p>
</section>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;color:#000000;box-sizing:border-box !important;word-wrap:break-word !important;">用户产生内容的方式有很多种，无UGC内容生产平台的品牌可以征集用户故事、在互联网创造话题引起评论、并将用户内容印在产品上（如江小白的表达瓶）。</span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;text-align:left;box-sizing:border-box !important;">
<strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">而有内容生产的平台品牌，主要在于优质内容的引导和挖掘，并结合成集向外扩散和推广。</span></strong>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;box-sizing:border-box !important;">
<strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;"><br style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />
</span></strong>
</p>
<section class="" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section style="margin:0px 0px -10px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;display:inline-block;vertical-align:top;"><section style="margin:0px;padding:0px 5px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#4D3C42;background-color:#FEFEFE;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;color:#000000;box-sizing:border-box !important;word-wrap:break-word !important;background-color:#FFFFFF;">创造话题，引发跨界营销</span></section><section style="margin:-2px 0px 0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;display:inline-block;vertical-align:top;"><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:0px;border-top-width:8px;border-top-style:solid;border-top-color:#4D3C42;border-left-width:8px;border-left-style:solid;border-left-color:#4D3C42;border-right-width:8px !important;border-right-style:solid !important;border-right-color:transparent !important;border-bottom-width:8px !important;border-bottom-style:solid !important;border-bottom-color:transparent !important;"></section><section style="margin:-16px 0px 0px 2px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:0px;border-top-width:6px;border-top-style:solid;border-top-color:#FEFEFE;border-left-width:5px;border-left-style:solid;border-left-color:#FEFEFE;border-right-width:5px !important;border-right-style:solid !important;border-right-color:transparent !important;border-bottom-width:6px !important;border-bottom-style:solid !important;border-bottom-color:transparent !important;"></section></section></section>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;color:#000000;box-sizing:border-box !important;word-wrap:break-word !important;"><br style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />
</span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;color:#000000;box-sizing:border-box !important;word-wrap:break-word !important;">很多品牌拥有的都是线下实体产品，内容生产的渠道本来就少，联合线上内容生产平台，<strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">玩一次跨界营销，未尝不是一次好的创意</strong>，如网易云音乐和农夫山泉的合作，可口可乐歌词瓶的展示等。</span>
</p>
</section>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;box-sizing:border-box !important;">
<img src="http://gxcm100.com/kindeditor4/attached/image/20180115/20180115101605_4316.png" alt="" />
</p>
<section class="" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section style="margin:0px;padding:3px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;border:1px solid #2B2B2B;display:inline-block;border-radius:5px;"><section style="margin:0px;padding:0.2em 2em;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;border:1px dashed #2B2B2B;font-size:18px;border-radius:5px;"><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;letter-spacing:0.5px;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;font-size:16px;box-sizing:border-box !important;word-wrap:break-word !important;">二、场景氛围</span></strong><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;font-size:16px;box-sizing:border-box !important;word-wrap:break-word !important;"></span></strong></span></section></section>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:left;box-sizing:border-box !important;">
<strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;letter-spacing:0.5px;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">广告的形式和内容决定了用户对品牌的关注度和喜爱程度。</span></strong>
</p>
</section>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;color:#000000;box-sizing:border-box !important;word-wrap:break-word !important;">文案的感染力不可小觑，网易云音乐的乐评中那句”愿所有晚安都有人回应。“就属于这样的场景文案，因为可以让我们联想到睡前时刻，和喜欢的人聊微信，分享一首晚安的歌曲。</span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;color:#000000;box-sizing:border-box !important;word-wrap:break-word !important;">所以在那些歌曲下的乐评，很多都是相似人的心情。</span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;letter-spacing:0.5px;color:#000000;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">而广告场景除了讲求文案场景还有环境场景。</span></strong></span><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;"></span></strong><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;"></span></strong></span>
</p>
<section class="" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section style="margin:10px 0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:12px;height:12px;float:left;color:#FEFEFE;border-radius:50%;background-color:#F18823;"></section><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:12px;height:12px;float:right;color:#FEFEFE;border-radius:50%;background-color:#F18823;"></section><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;clear:both;"></section><section style="margin:-5px;padding:0px 0px 0px 10px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;"><section style="margin:0px;padding:10px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;border:2px dotted #C1C1C1;">
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;color:#000000;box-sizing:border-box !important;word-wrap:break-word !important;">如电影猫妖传在电梯里播放预告片，充满悬疑的片段加上跌宕起伏的配乐，让人一不小心就错过应下的楼层，被其声画同步、视线均等的新颖形式所吸引，等出了电梯脑海里都是要去看猫妖传的念头。</span><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;font-family:微软雅黑;color:#000000;"><br style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />
</span>
</p>
</section></section><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:12px;height:12px;float:left;color:#FEFEFE;border-radius:50%;background-color:#F18823;"></section><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:12px;height:12px;float:right;color:#FEFEFE;border-radius:50%;background-color:#F18823;"></section><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;clear:both;"></section></section></section>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;box-sizing:border-box !important;">
<img src="http://gxcm100.com/kindeditor4/attached/image/20180115/20180115101623_2568.jpg" alt="" />
</p>
<section class="" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section style="margin:0px;padding:3px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;border:1px solid #2B2B2B;display:inline-block;border-radius:5px;"><section style="margin:0px;padding:0.2em 2em;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;border:1px dashed #2B2B2B;font-size:18px;border-radius:5px;"><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;letter-spacing:0.5px;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;font-size:16px;box-sizing:border-box !important;word-wrap:break-word !important;">三、趣味互动</span></strong></span><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;font-family:微软雅黑;font-size:16px;"></span></strong><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;font-family:微软雅黑;font-size:16px;"></span></strong></span></section></section>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:left;box-sizing:border-box !important;">
<strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;letter-spacing:0.5px;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">广告最佳的体验方式，是带动用户感官或行动上的互动。</span></strong>
</p>
</section>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">将情感、场景、互动都连接在一起的一个最典型案例就是味全每日C。最开始味全每日C的瓶身是印了很多句生活场景，比如：</span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;box-sizing:border-box !important;">
<img src="http://gxcm100.com/kindeditor4/attached/image/20180115/20180115101640_7333.png" alt="" />
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;box-sizing:border-box !important;">
<img src="http://gxcm100.com/kindeditor4/attached/image/20180115/20180115101651_4355.png" alt="" />
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:left;line-height:2em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;letter-spacing:0.5px;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">通过生活中多种多样的场景，配上相应的文案并反反复复告诉你，你要喝果汁，加深用户对喝果汁这个行为的印象。</span></strong></span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:left;line-height:2em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">后来味全每日C为增加和用户间的互动，</span><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">将“XXXXXX，你要喝果汁”的前半句改成可以随意修改的样式，用户可以根据自己的心情，想送给人表达的话写在这上面，进一步增加了产品和用户间的互动。</span></span>
</p>
<section class="" style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section style="margin:0px;padding:10px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:449px;"><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;display:inline-block;"><section style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;display:-webkit-flex;">
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;font-size:18px;color:#999999;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;font-size:16px;"><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;font-size:14px;color:#000000;font-family:微软雅黑;"><br style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />
</strong></span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;font-size:18px;color:#999999;box-sizing:border-box !important;">
<img src="http://gxcm100.com/kindeditor4/attached/image/20180115/20180115101713_6875.png" alt="" />
</p>
</section></section></section></section></section>
<p style="margin-top:0px;margin-right:8px;margin-left:8px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:justify;line-height:2em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;color:#000000;letter-spacing:0.5px;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">由上案例可见，</span><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">趣味互动不仅能加深用户对品牌的认知，也能提高用户和品牌的互动，并创造二次传播的机会和内容，从而实现品牌的推广，和潜在用户的俘获。</span></strong><strong style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;"></span></strong></span>
</p>
<p style="margin-top:0px;margin-right:8px;margin-left:8px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:justify;line-height:2em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;">互联网时代，品牌发声变得很容易也变得不容易，很多人羡慕一夜爆红的品牌，也有很多品牌常年如一日默默打造产品的质量，胸怀匠心打磨一款好产品。</span>
</p>
<p style="margin-top:0px;margin-right:8px;margin-left:8px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:justify;line-height:2em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;"></span>
</p>
<section class="" style="color:#3E3E3E;font-family:'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif;font-size:16px;line-height:25.6px;text-align:center;white-space:normal;margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;background-color:#FFFFFF;"><section style="margin:1em auto;padding:0px;max-width:100%;width:20em;box-sizing:border-box !important;word-wrap:break-word !important;"><section style="margin:0px;padding:0px;max-width:100%;width:20em;height:1em;box-sizing:border-box !important;word-wrap:break-word !important;"><strong style="color:#000000;letter-spacing:0.5px;line-height:2em;text-align:left;font-size:1em;margin:0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;color:#333333;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;color:#000000;text-align:justify;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">无论怎样，</span><strong style="margin:0px;padding:0px;max-width:100%;text-align:justify;box-sizing:border-box !important;word-wrap:break-word !important;"><span style="margin:0px;padding:0px;max-width:100%;color:#000000;font-family:微软雅黑;box-sizing:border-box !important;word-wrap:break-word !important;">时代在变化，用户消费习惯也在变化，用故事带动消费者的情感，创造场景提高品牌或产品与用户间的互动，无疑是当下较受欢迎的品牌营销策略之一。</span></strong></span></strong></section><section style="margin:0px;padding:0px;max-width:100%;width:20em;height:1em;box-sizing:border-box !important;word-wrap:break-word !important;"><br />
</section></section></section><br />
<p>
<br />
</p>
<p style="text-align:center;margin-top:0px;margin-right:8px;margin-left:8px;padding:0px;max-width:100%;clear:both;min-height:1em;line-height:2em;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;color:#000000;letter-spacing:0.5px;box-sizing:border-box !important;word-wrap:break-word !important;"><img src="http://gxcm100.com/kindeditor4/attached/image/20180115/20180115101836_5527.gif" alt="" /><br />
</span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-family:微软雅黑;letter-spacing:0.5px;text-align:justify;box-sizing:border-box !important;word-wrap:break-word !important;">现在，这种借助电梯媒体，投放简短、震撼的广告片，以声音、趣味段子等为文案内容的广告越来越多了，用户都不再喜欢平淡的广告内容，段子手的盛行，鬼畜视频的魔咒，都在告诉我们，与众不同的形式是打响品牌营销的第一利器。</span>
</p>
<p style="margin-top:0px;margin-bottom:0px;padding:0px;max-width:100%;clear:both;min-height:1em;letter-spacing:0.5px;line-height:2em;text-align:left;box-sizing:border-box !important;">
<span style="margin:0px;padding:0px;max-width:100%;font-size:14px;color:#000000;box-sizing:border-box !important;word-wrap:break-word !important;">（以上文字如有异议，请联系运营商）</span>
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