Helping README readability and fixing minor typo/grammar issues (#10590)

* Fixing minor typos and readability issues to help with documentation

* chore: Make it clear what "core" is

* docs: Tweak README links

* docs: Integrate suggestions

* docs: "We" tweaks

README.md

@@ -6,35 +6,41 @@ Printing since 1440.
 
 ![Gutenberg editing](https://cldup.com/H0oKBfpidk.png)
 
-This is the development hub for the <a href="https://make.wordpress.org/core/2017/01/04/focus-tech-and-design-leads/">editor focus in core</a>. Gutenberg is the project name. If you want to use the latest release with your WordPress, <a href="https://wordpress.org/plugins/gutenberg/">download Gutenberg from the WordPress.org plugins repository</a>. Conversations and discussions take place in #core-editor on <a href="https://make.wordpress.org/chat/">the core WordPress Slack</a>.
+This repo is the development hub for the <a href="https://make.wordpress.org/core/2017/01/04/focus-tech-and-design-leads/">editor focus in WordPress Core</a>. `Gutenberg` is the project name.
 
-Discover more about the project <a href="https://wordpress.org/gutenberg">here</a>.
+## Getting started
+- **Download:** If you want to use the latest release with your WordPress site, <a href="https://wordpress.org/plugins/gutenberg/">download the latest release from the WordPress.org plugins repository</a>. 
+- **Discuss:** Conversations and discussions take place in <a href="https://wordpress.slack.com/messages/C02QB2JS7">`#core-editor` channel on the Making WordPress Slack</a>.
+- **Contribute:** Development of Gutenberg happens in this GitHub repo. Get started by <a href="https://github.com/WordPress/gutenberg/blob/master/CONTRIBUTING.md">reading the contributing guidelines</a>.
+- **Learn:** <a href="https://wordpress.org/gutenberg/">Discover more about the project on WordPress.org</a>.
 
-Gutenberg is more than an editor. While the editor is the focus right now, the project will ultimately impact the entire publishing experience including customization (the next focus area).
+**Gutenberg is more than an editor.** While the project is currently focused on building the new editor for WordPress, it doesn't end there. This lays the groundwork for a new model for WordPress Core that will ultimately impact the entire publishing experience of the platform.
 
 ## Editing focus
 
-> The editor will create a new page- and post-building experience that makes writing rich posts effortless, and has “blocks” to make it easy what today might take shortcodes, custom HTML, or “mystery meat” embed discovery. — Matt Mullenweg
+> *The editor will create a new page- and post-building experience that makes writing rich posts effortless, and has “blocks” to make it easy what today might take shortcodes, custom HTML, or “mystery meat” embed discovery.*
+>
+> — Matt Mullenweg
 
-One thing that sets WordPress apart from other systems is that it allows you to create as rich a post layout as you can imagine -- but only if you know HTML and CSS and build your own custom theme. By thinking of the editor as a tool to let you write rich posts and create beautiful layouts, we can transform WordPress into something users _love_, as opposed something they pick it because it's what everyone else uses.
+One thing that sets WordPress apart is that it allows you to create a post layout that's as rich as you can imagine—but only if you can build your own custom theme with HTML and CSS. By thinking of the editor as a tool that allows you to write rich posts **and** create beautiful layouts, we can transform WordPress into something users _love_, as opposed to something they choose because it happens to be what everyone else uses.
 
-Gutenberg looks at the editor as more than a content field, revisiting a layout that has been largely unchanged for almost a decade. This allows us to holistically design a modern editing experience and build a foundation for things to come.
+**Gutenberg is a new way forward.** It looks at the editor as more than a content field, revisiting a layout that has been largely unchanged for almost a decade. This project allows The WordPress Project to holistically design a modern editing experience and build a foundation for things to come.
 
 Here's why we're looking at the whole editing screen, as opposed to just the content field:
 
-1. The block unifies multiple interfaces. If we add that on top of the existing interface, it would _add_ complexity, as opposed to removing it.
-2. By revisiting the interface, we can modernize the writing, editing, and publishing experience, with usability and simplicity in mind, benefitting both new and casual users.
-3. When singular block interface takes center stage, it demonstrates a clear path forward for developers to create premium blocks, superior to both shortcodes and widgets.
-4. Considering the whole interface lays a solid foundation for the next focus, full site customization.
-5. Looking at the full editor screen also gives us the opportunity to drastically modernize the foundation, and take steps towards a more fluid and JavaScript-powered future that fully leverages the WordPress REST API.
+1. **The block unifies multiple interfaces.** If Gutenberg added blocks on top of the existing interface, it would _add_ complexity, as opposed to removing it.
+2. **Simplified (and enhanced) editing.** By revisiting the interface, Gutenberg can modernize the writing, editing, and publishing experience, with usability and simplicity in mind, benefitting both new and casual users.
+3. **Better interface usability.** When singular block interface takes center stage, it demonstrates a clear path forward for developers to create premium blocks, superior to both shortcodes and widgets.
+4. **A fresh look at content creation.** Considering the whole interface lays a solid foundation for the next focus: full site customization.
+5. **Modern tooling.** Looking at the full editor screen also gives WordPress the opportunity to drastically modernize the foundation, and take steps towards a more fluid and JavaScript-powered future that fully leverages the WordPress REST API.
 
 ![Writing in Gutenberg 1.6](https://make.wordpress.org/core/files/2017/10/gutenberg-typing-1_6.gif)
 
 ## Blocks
 
 Blocks are the unifying evolution of what is now covered, in different ways, by shortcodes, embeds, widgets, post formats, custom post types, theme options, meta-boxes, and other formatting elements. They embrace the breadth of functionality WordPress is capable of, with the clarity of a consistent user experience.
 
-Imagine a custom “employee” block that a client can drag to an About page to automatically display a picture, name, and bio. A whole universe of plugins that all extend WordPress in the same way. Simplified menus and widgets. Users who can instantly understand and use WordPress  -- and 90% of plugins. This will allow you to easily compose beautiful posts like <a href="http://moc.co/sandbox/example-post/">this example</a>.
+Imagine a custom `employee` block that a client can drag onto an `About` page to automatically display a picture, name, and bio of all the employees. Imagine a whole universe of plugins just as flexible, all extending WordPress in the same way. Imagine simplified menus and widgets. Users who can instantly understand and use WordPress—and 90% of plugins. This will allow you to easily compose beautiful posts like <a href="http://moc.co/sandbox/example-post/">this example</a>.
 
 Check out the <a href="https://github.com/WordPress/gutenberg/blob/master/docs/reference/faq.md">FAQ</a> for answers to the most common questions about the project.
 
@@ -44,11 +50,12 @@ Posts are backwards compatible, and shortcodes will still work. We are continuou
 
 ## The stages of Gutenberg
 
-Gutenberg has three planned stages. The first, aimed for inclusion in WordPress 5.0, focuses on the post editing experience and the implementation of blocks. This initial phase focuses on a content-first approach. The use of blocks, as detailed above, allows you to focus on how your content will look without the distraction of other configuration options. This ultimately will help all users present their content in a way that is engaging, direct, and visual.
+Gutenberg has three planned stages.
+1) **The first, aimed for inclusion in WordPress 5.0, focuses on the post editing experience** and the implementation of blocks. This initial phase focuses on a content-first approach. The use of blocks, as detailed above, allows you to focus on how your content will look without the distraction of other configuration options. This ultimately will help all users present their content in a way that is engaging, direct, and visual. These foundational elements will pave the way forward.
+2) Planned for 2019, **The second stage focuses on overhauling The Customizer** and page templates.
+3) Ultimately, **full site customization** will be possible.
 
-These foundational elements will pave the way for stages two and three, planned for the next year, to go beyond the post into page templates and ultimately, full site customization.
-
-Gutenberg is a big change, and there will be ways to ensure that existing functionality (like shortcodes and meta-boxes) continue to work while allowing developers the time and paths to transition effectively. Ultimately, it will open new opportunities for plugin and theme developers to better serve users through a more engaging and visual experience that takes advantage of a toolset supported by core.
+**Gutenberg is a big change.** There will be ways to ensure that existing functionality (like shortcodes and meta-boxes) continue to work while allowing developers the time and paths to transition effectively. Ultimately, it will open new opportunities for plugin and theme developers to better serve users through a more engaging and visual experience that takes advantage of a toolset supported by core.
 
 ## Get involved