diff --git a/packages/block-library/src/text-columns/index.js b/packages/block-library/src/text-columns/index.js
index 8b51f9db8c471d..10e205c1d96e22 100644
--- a/packages/block-library/src/text-columns/index.js
+++ b/packages/block-library/src/text-columns/index.js
@@ -6,6 +6,7 @@ import { get, times } from 'lodash';
 /**
  * WordPress dependencies
  */
+import { createBlock } from '@wordpress/blocks';
 import { __ } from '@wordpress/i18n';
 import { PanelBody, RangeControl } from '@wordpress/components';
 import { Fragment } from '@wordpress/element';
@@ -54,6 +55,32 @@ export const settings = {
 		},
 	},
 
+	transforms: {
+		to: [
+			{
+				type: 'block',
+				blocks: [ 'core/columns' ],
+				transform: ( { className, columns, content, width } ) => (
+					createBlock(
+						'core/columns',
+						{
+							align: ( 'wide' === width || 'full' === width ) ? width : undefined,
+							className,
+							columns,
+						},
+						content.map( ( { children } ) =>
+							createBlock(
+								'core/column',
+								{},
+								[ createBlock( 'core/paragraph', { content: children } ) ]
+							)
+						)
+					)
+				),
+			},
+		],
+	},
+
 	getEditWrapperProps( attributes ) {
 		const { width } = attributes;
 		if ( 'wide' === width || 'full' === width ) {