Update ReadMe for GH-built zip

Author: Michael Lyons

README.md

@@ -1,16 +1,46 @@
-# Sublime Text Docset
+# [Sublime Text Docset][self]
 
 [Dash][] and [Zeal][] docset for [Sublime Text][st]’s official
 [documentation][st-docs].
 
+
+## Installation
+
+Download from GitHub Releases or build yourself with the instructions below.
+
+- If you have a `sublime-text.docset.zip` from GitHub, extract it to a
+folder called `sublime-text.docset`.
+- If you build yourself, `sublime-text.docset` will be in the
+`www.sublimetext.com` folder.
+
+We hope to have a distribution channel [eventually][distribution].
+
+### Install a local folder to Dash
+
+1. Open Dash.
+1. <kbd>Cmd</kbd>+<kbd>,</kbd>
+1. Open the "Docsets" tab.
+1. Click the <kbd>+</kbd>.
+1. Choose "Add Local Docset".
+1. Select the `sublime-text.docset` in the `www.sublimetext.com` folder.
+1. Optionally change the keyword.
+
+###  Install a local folder to Zeal
+
+1. Find your docset folder ("Docset storage" in your Preferences)
+1. Copy or symlink `sublime-text.docset` to that folder.
+
+
 ## Building
 
 ### Requirements
 
 * `make`
 * [`dashing`][dashing]
 * `yq`
-* `sed` (with `-E` support), `find`, `wget`
+* `sed` (with `-E` support)
+* `find`
+* `wget`
 * Python 3.8+
 
 ### Steps
@@ -22,25 +52,11 @@
    make
    ```
 
-## Installation
-
-### Dash locally-built docset
-
-1. Open Dash.
-1. <kbd>Cmd</kbd>+<kbd>,</kbd>
-1. Open the "Docsets" tab.
-1. Click the <kbd>+</kbd>.
-1. Choose "Add Local Docset".
-1. Select the `sublime-text.docset` in the `www.sublimetext.com` folder.
-1. Optionally change the keyword.
-
-### Zeal locally-built docset
-
-1. Find your docset folder ("Docset storage" in your Preferences)
-1. Copy or symlink `sublime-text.docset` to that folder.
 
+[self]: https://github.com/SublimeText/sublime-text-docset
 [Dash]: https://kapeli.com/dash
 [Zeal]: https://zealdocs.org
 [st]: https://www.sublimetext.com/
 [st-docs]: https://www.sublimetext.com/docs/index.html
 [dashing]: https://github.com/technosophos/dashing#readme
+[distribution]: https://github.com/SublimeText/sublime-text-docset/issues/12