Skip to content

Understanding brand perception in the public by performing sentimental analysis via NLP on social media posts.

Notifications You must be signed in to change notification settings

ShoiebRahman/brand-perception-using-nlp

Folders and files

NameName
Last commit message
Last commit date

Latest commit

 

History

2 Commits
 
 
 
 
 
 

Repository files navigation

Understanding Brand Perception using Social Media Posts

  • Built a sentiment analysis pipeline for ~25K Tesla-related Twitter and Reddit posts using a fine-tuned RoBERTa model.
  • Developed an end-to-end system for data collection, preprocessing (text, emojis), and sentiment classification via APIs.
  • Extracted key themes from labelled posts using LDA and Gemini to generate insights that enhance brand perception analysis.
  • Visualised sentiment trends and topic distributions with Seaborn & Matplotlib, enabling clear communication and understanding.

Sample of Results

hippo hippo hippo

About

Understanding brand perception in the public by performing sentimental analysis via NLP on social media posts.

Topics

Resources

Stars

Watchers

Forks

Releases

No releases published

Packages

No packages published