- Built a sentiment analysis pipeline for ~25K Tesla-related Twitter and Reddit posts using a fine-tuned RoBERTa model.
- Developed an end-to-end system for data collection, preprocessing (text, emojis), and sentiment classification via APIs.
- Extracted key themes from labelled posts using LDA and Gemini to generate insights that enhance brand perception analysis.
- Visualised sentiment trends and topic distributions with Seaborn & Matplotlib, enabling clear communication and understanding.
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Understanding brand perception in the public by performing sentimental analysis via NLP on social media posts.
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