diff --git a/frontend/__snapshots__/exporter-exporter--user-paths-insight--dark.png b/frontend/__snapshots__/exporter-exporter--user-paths-insight--dark.png
index acc74d32b1329..7cff26c475c50 100644
Binary files a/frontend/__snapshots__/exporter-exporter--user-paths-insight--dark.png and b/frontend/__snapshots__/exporter-exporter--user-paths-insight--dark.png differ
diff --git a/frontend/__snapshots__/exporter-exporter--user-paths-insight--light.png b/frontend/__snapshots__/exporter-exporter--user-paths-insight--light.png
index 333981c508581..25984c46d9502 100644
Binary files a/frontend/__snapshots__/exporter-exporter--user-paths-insight--light.png and b/frontend/__snapshots__/exporter-exporter--user-paths-insight--light.png differ
diff --git a/frontend/__snapshots__/scenes-app-experiments--experiments-list--dark.png b/frontend/__snapshots__/scenes-app-experiments--experiments-list--dark.png
index bd0be08aa8149..9944485ce6c2f 100644
Binary files a/frontend/__snapshots__/scenes-app-experiments--experiments-list--dark.png and b/frontend/__snapshots__/scenes-app-experiments--experiments-list--dark.png differ
diff --git a/frontend/__snapshots__/scenes-app-experiments--experiments-list--light.png b/frontend/__snapshots__/scenes-app-experiments--experiments-list--light.png
index a5aac2274f3df..def9e9eeb9007 100644
Binary files a/frontend/__snapshots__/scenes-app-experiments--experiments-list--light.png and b/frontend/__snapshots__/scenes-app-experiments--experiments-list--light.png differ
diff --git a/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-breakdown--light.png b/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-breakdown--light.png
index 756c64885336f..cb1f92445b96e 100644
Binary files a/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-breakdown--light.png and b/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-breakdown--light.png differ
diff --git a/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-edit--dark.png b/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-edit--dark.png
index f91ad4cc545c9..897c73b404bf9 100644
Binary files a/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-edit--dark.png and b/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-edit--dark.png differ
diff --git a/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-edit--light.png b/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-edit--light.png
index a41d2e15134d2..93a354c99dfaf 100644
Binary files a/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-edit--light.png and b/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-edit--light.png differ
diff --git a/frontend/__snapshots__/scenes-app-surveys--new-survey-appearance-section--light.png b/frontend/__snapshots__/scenes-app-surveys--new-survey-appearance-section--light.png
index 19383e3a469f0..5cc1722b39f79 100644
Binary files a/frontend/__snapshots__/scenes-app-surveys--new-survey-appearance-section--light.png and b/frontend/__snapshots__/scenes-app-surveys--new-survey-appearance-section--light.png differ
diff --git a/frontend/src/scenes/experiments/Experiments.tsx b/frontend/src/scenes/experiments/Experiments.tsx
index 69a8556b4f34d..484e3bdf7cfd3 100644
--- a/frontend/src/scenes/experiments/Experiments.tsx
+++ b/frontend/src/scenes/experiments/Experiments.tsx
@@ -10,7 +10,7 @@ import { LemonButton } from 'lib/lemon-ui/LemonButton'
 import { More } from 'lib/lemon-ui/LemonButton/More'
 import { LemonDivider } from 'lib/lemon-ui/LemonDivider'
 import { LemonTable, LemonTableColumn, LemonTableColumns } from 'lib/lemon-ui/LemonTable'
-import { createdAtColumn, createdByColumn } from 'lib/lemon-ui/LemonTable/columnUtils'
+import { atColumn, createdAtColumn, createdByColumn } from 'lib/lemon-ui/LemonTable/columnUtils'
 import { LemonTableLink } from 'lib/lemon-ui/LemonTable/LemonTableLink'
 import { LemonTabs } from 'lib/lemon-ui/LemonTabs'
 import { Link } from 'lib/lemon-ui/Link'
@@ -64,13 +64,14 @@ export function Experiments(): JSX.Element {
         },
         createdByColumn<Experiment>() as LemonTableColumn<Experiment, keyof Experiment | undefined>,
         createdAtColumn<Experiment>() as LemonTableColumn<Experiment, keyof Experiment | undefined>,
+        atColumn('start_date', 'Started') as LemonTableColumn<Experiment, keyof Experiment | undefined>,
         {
             title: 'Duration',
             key: 'duration',
             render: function Render(_, experiment: Experiment) {
                 const duration = getExperimentDuration(experiment)
 
-                return <div>{duration !== undefined ? `${duration} day${duration !== 1 ? 's' : ''}` : '--'}</div>
+                return <div>{duration !== undefined ? `${duration} day${duration !== 1 ? 's' : ''}` : '—'}</div>
             },
             sorter: (a, b) => {
                 const durationA = getExperimentDuration(a) ?? -1