test.plist

<!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN" "http://www.apple.com/DTDs/PropertyList-1.0.dtd">
<plist version="1.0">
<dict>
  <!-- array of downloads. -->
  <key>items</key>
  <array>
   <dict>
    <!-- an array of assets to download -->
     <key>assets</key>
      <array>
       <!-- software-package: the ipa to install. -->
        <dict>
         <!-- required. the asset kind. -->
          <key>kind</key>
          <string>software-package</string>
          <!-- required. the URL of the file to download. -->
          <key>url</key>
       <string>https://dl.dropboxusercontent.com/s/n35kyfpas78fw3m/HuesTest.ipa</string>          
        </dict>
        <!-- display-image: the icon to display during download.-->
        <dict>
         <key>kind</key>
         <string>display-image</string>
         <key>url</key>
         <string>http://www.yourwebsite.com/inhouse/icon.png</string>
        </dict>
        <!-- full-size-image: the large 512x512 icon used by iTunes. -->
        <dict>
         <key>kind</key>
         <string>full-size-image</string>
         <key>needs-shine</key>
         <true/>
         <key>url</key><string>http://www.yourwebsite.com/inhouse/iTunesArtwork.png</string>
        </dict>
      </array><key>metadata</key>
      <dict>
       <!-- required -->
       <key>bundle-identifier</key>
       <string>vn.stttt.hues.test</string>
       <!-- optional (software only) -->
       <key>bundle-version</key>
       <string>1.0</string>
       <!-- required. the download kind. -->
       <key>kind</key>
       <string>software</string>
       <!-- optional. displayed during download; typically company name -->
       <key>subtitle</key>
       <string>Hue-S(Test)</string>
       <!-- required. the title to display during the download. -->
       <key>title</key>
       <string>Hue-S(Test)</string>
      </dict>
    </dict>
  </array>
</dict>
</plist>