Advertising Content Policy

[glebbt]

What are some documents containing these terms?

Example	Service Name	URL	Title	Jurisdiction(s)
1	X	URL 🔗	Ads Content Policies	🌐
2	Facebook	URL 🔗	Advertising standards	🌐
3	TikTok	URL 🔗	Advertising Policies	🌐
4	Spotify	URL 🔗	Advertising policies	🌐
5	Google Ads	URL 🔗	Ads policies	🌐

What could be some alternative names for this type?

Advertising policies
Advertising Standards
Advertising Regulations
Ads policies
Ads content policies

What is the main topic of these terms?

Advertising content

Who is the obligee of these terms?

Advertisers

Are there any relevant references for this type?

Digital Service Act, article 26: https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32022R2065#art_26
Digital Service Act, article 39: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32022R2065#art_39
Digital Service Act, article 46: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32022R2065#art_46

Do you have any additional comments or information?

No response

[taniki]

• Spotify: https://adshelp.spotify.com/s/article/advertising-policies-US?language=en_US
• Google Ads: https://support.google.com/adspolicy/answer/6008942?sjid=1010846217562556576-EU&visit_id=638960181793993278-1473564002&rd=1

[clementbiron]

Thank you!

I have just updated the example list and marked it as qualified.

[MattiSG]

That's an exciting big addition, and an important one at that! Thanks for suggesting!

Name / scope

At first, I was quite confused by “Advertising policies” as a terms type name. Only through examples did I understand this was about how platforms enforce some specific content. Some of these policies also cover practices.

Examples:

• TikTok’s Age targeting restrictions
• Google’s Circumventing systems

I am not clear if some documents should also be part of the “Advertising policies” in the sense of this terms type. For example:

• TikTok’s Ad serving policy describes how bidding and payment works, which goes in my understanding beyond what advertisers agree to as obligees on their content and practices in producing ads.
• Appeals procedures in case of suspension (TikTok)

Upon review of all provided examples, I notice that only TikTok and Google go beyond content policies and tend to define every aspect of their relationship with advertisers in these documents. I thus suggest to restrict this new terms type to “Advertising Content Policy” and focus on what advertisers are allowed to show and under which conditions, in order to avoid creating a mixed bag of business relationships with wide variation across platforms. I prefer that we stick to singular (“Policy” instead of “Policies”) as we've only ever used “Policy” in the singular form in terms types names so far.

Alternative names

• I don't feel comfortable with “Advertising Regulations” as an alternative name, as “regulation” sounds more State-prescribed than platform-prescribed to me. I suggest to remove that alternative name.
• If we go with “Advertising Content Policy” as I suggest above, then I would also add “Ads policies” and “Ads content policies” as alternative names.

References

Digital Service Act

I don't see straight up a definition of Advertising Policies in the DSA that would be helpful to clarify this terms type. Can you clarify which part of the DSA is relevant for you? 🙂 Are we talking maybe about §26, §39 or §46?
When I see Meta's policy on transparency requirements, for example, I think of §26. Let's be specific!

Examples

I corrected the name of X's terms (it is “Ads Content Policies”, which I find much clearer).

[glebbt]

Yes, I meant 26, 39 and 46, but with my weak knowledge of legal peculiarities not sure which of them suits best. Sorry for not being precise enough!

[clementbiron]

Your adjustments seem relevant to me 👏

[clementbiron]

I have taken the feedback into account and updated the discussion.

In accordance with the integration process, participation in this discussion is open until December 22.

Then, the core team will conduct a final review and potentially add the new terms type.