diff --git a/plugins/woocommerce/changelog/feature-remove-mcm-flag-option b/plugins/woocommerce/changelog/feature-remove-mcm-flag-option
new file mode 100644
index 0000000000000..caa01e7e98b1b
--- /dev/null
+++ b/plugins/woocommerce/changelog/feature-remove-mcm-flag-option
@@ -0,0 +1,4 @@
+Significance: minor
+Type: tweak
+
+Remove the multichannel marketing feature flag from database since it's the default option now.
diff --git a/plugins/woocommerce/includes/class-wc-install.php b/plugins/woocommerce/includes/class-wc-install.php
index 33e21419f48b3..f2c1f4286bc73 100644
--- a/plugins/woocommerce/includes/class-wc-install.php
+++ b/plugins/woocommerce/includes/class-wc-install.php
@@ -229,6 +229,9 @@ class WC_Install {
 			'wc_update_750_add_columns_to_order_stats_table',
 			'wc_update_750_disable_new_product_management_experience',
 		),
+		'7.7.0' => array(
+			'wc_update_770_remove_multichannel_marketing_feature_options',
+		),
 	);
 
 	/**
diff --git a/plugins/woocommerce/includes/wc-update-functions.php b/plugins/woocommerce/includes/wc-update-functions.php
index 7c9020db0c70f..d70a423381697 100644
--- a/plugins/woocommerce/includes/wc-update-functions.php
+++ b/plugins/woocommerce/includes/wc-update-functions.php
@@ -2581,3 +2581,11 @@ function wc_update_750_disable_new_product_management_experience() {
 		update_option( 'woocommerce_new_product_management_enabled', 'no' );
 	}
 }
+
+/**
+ * Remove the multichannel marketing feature flag and options. This feature is now enabled by default.
+ */
+function wc_update_770_remove_multichannel_marketing_feature_options() {
+	delete_option( 'woocommerce_multichannel_marketing_enabled' );
+	delete_option( 'woocommerce_marketing_overview_welcome_hidden' );
+}