diff --git a/sql/upgrade/3.0/README.rst b/sql/upgrade/3.0/README.rst
index e4ed23f9f9..39f1743a6f 100644
--- a/sql/upgrade/3.0/README.rst
+++ b/sql/upgrade/3.0/README.rst
@@ -7,7 +7,10 @@ No Bug
 	Add function for middleware to retrieve lists of product_versions
 	from the DB.
 	
+729208
+	Drop redundant build_date column from reports.
+	
 ...
 
-The above changes should take only a few minutes to deploy.
-This upgrade does not require a downtime.
\ No newline at end of file
+Bug 729208 may require locking on reports, and thus require a brief (5 minutes) processor downtime.
+Aside from locking, neither should take more than a couple minutes to run.
\ No newline at end of file
diff --git a/sql/upgrade/3.0/drop_reports_build_date.sql b/sql/upgrade/3.0/drop_reports_build_date.sql
new file mode 100644
index 0000000000..35fa64560d
--- /dev/null
+++ b/sql/upgrade/3.0/drop_reports_build_date.sql
@@ -0,0 +1,10 @@
+\set ON_ERROR_STOP 1
+
+DO $f$
+BEGIN
+
+PERFORM try_lock_table('reports','ACCESS EXCLUSIVE');
+
+ALTER TABLE reports DROP COLUMN build_date;
+
+END;$f$;
\ No newline at end of file
diff --git a/sql/upgrade/3.0/upgrade.sh b/sql/upgrade/3.0/upgrade.sh
index 5161719f30..145c9491e3 100755
--- a/sql/upgrade/3.0/upgrade.sh
+++ b/sql/upgrade/3.0/upgrade.sh
@@ -15,6 +15,11 @@ echo 'add middleware function for retrieving lists of product-versions'
 echo 'no bug'
 psql -f ${CURDIR}/get_product_version_ids.sql breakpad
 
+echo '*********************************************************'
+echo 'drop build_date column from reports'
+echo 'bug #729208'
+psql -f ${CURDIR}/drop_reports_build_date.sql breakpad
+
 #change version in DB
 psql -c "SELECT update_socorro_db_version( '$VERSION' )" breakpad