Updating FAQ section

Author: IpsitaChoudhary

hub/apps/publish/faq/get-started-with-the-microsoft-store.md

@@ -26,7 +26,7 @@ To open a developer account, you will sign up through Partner Center and provide
 - **Join the developer program:** During registration, select the Windows and Xbox program – this enrolls you as a Windows app developer.
 - **Choose account type and country:** Specify your account type (Individual or Company) and your country/region. Note that the country/region cannot be changed later.
 - **Provide publisher details:** Enter a Publisher Display Name – this is the name shown to customers in the Store. You’ll also provide contact info (address, email, etc.) for verification.
-- **Accept terms and pay the fee:** Accept the Microsoft App Developer Agreement and pay the one-time registration fee (approximately $19 USD for individuals or $99 USD for companies, depending on your country).
+- **Accept terms and pay the fee:** Accept the Microsoft App Developer Agreement and pay the one-time registration fee (approximately $99 USD for companies, depending on your country. For individual companies, please see [Free developer registration for individual developers](../whats-new-individual-developer.md) section).
 - **Verify your email and account:** You’ll receive a verification email after payment. Confirm your email to finalize the account creation. Once complete, you can begin the app submission process.
 </details>
 
@@ -35,16 +35,16 @@ To open a developer account, you will sign up through Partner Center and provide
 <details>
 <summary><strong>What are the main benefits of distributing my app through the Microsoft Store?</strong></summary>
 
-The Microsoft Store provides access to a vast user base of over a billion Windows customers across more than 200 markets and 100 languages. Beyond reach, the Store also offers various promotion and marketing tools such as:
+The Microsoft Store provides access to a vast user base of over a billion Windows customers across more than 240 markets and 110 languages. Beyond reach, the Store also offers various promotion and marketing tools such as:
 
-- **Microsoft Store Ads** to target users by intent  
 - **Curated collections** and **editorial features** that highlight apps in Store spotlight areas  
 - Built-in **search discoverability** for relevant categories
+- Deep integration with Windows (Windows search, share dialog, launch from Store etc.)
 
 Additionally, when you publish through the Microsoft Store, your app benefits from a rich ecosystem of services and infrastructure managed by Microsoft, including:
 
 - **App distribution** — Hosted and paid by Microsoft, making deployment and availability seamless.
-- **In-app purchase and promotion services** — Integrated Microsoft Store services like promo codes and notifications.
+- **In-app purchase and promotion services** — Integrated Microsoft Store services like promo codes and in-app purchases.
 - **Billing and download support** — Microsoft provides direct customer support for transactional and technical issues.
 - **Marketing resources** — Access to product page promotion, campaigns, and Store placement tools.
 - **Software updates** — Updates are delivered automatically through Windows, ensuring users always have the latest version.
@@ -79,12 +79,11 @@ Apps are digitally signed, encrypted, and run in a sandboxed environment to prot
 <details>
 <summary><strong>What revenue and commerce options are available if I publish to the Store?</strong></summary>
 
-Developers publishing non-gaming apps can use their **own commerce platform and keep 100% of the revenue**, or opt for Microsoft’s system with a competitive revenue share. Supported monetization models include:
+Developers publishing non-gaming apps can **use their own commerce platform and keep 100% of the revenue**. Developers can also use **Microsoft’s commerce platform and pay a competitive fee of 12% for games and 15% for apps**. Supported monetization models include:
 
 - **In-app purchases**
 - **Subscriptions**
 - **Advertising**
-- **User tipping/donations**
 
 This flexibility makes the Microsoft Store suitable for a wide range of app business models.
 
@@ -101,6 +100,7 @@ Once your app is live, Partner Center provides robust analytics covering:
 - **User engagement and usage**
 - **App health and crash data**
 - **Ratings and reviews**
+- **Add-on acquisitions**
 
 You can filter by market, date, device type, and more. Data can be exported as CSV or TSV files for offline use, or accessed via APIs for integration into custom dashboards.
 
@@ -113,7 +113,6 @@ You can filter by market, date, device type, and more. Data can be exported as C
 
 Developers can distribute apps privately to specific organizations using:
 
-- **Microsoft Store for Business/Education** (for private listings)
 - **Microsoft Intune** (for managed deployments)
 - **Line-of-business (LOB)** licensing (for exclusive use inside an enterprise)
 
@@ -123,21 +122,6 @@ Apps can be distributed via **online or offline licenses**, providing flexibilit
 
 ---
 
-<details>
-<summary><strong>How does publishing to the Store help with app updates and user migration?</strong></summary>
-
-The Microsoft Store handles **automatic app updates**, ensuring that users always run the latest version. For developers moving from **web-distributed or unpackaged apps**, Microsoft provides:
-
-- **Guidance for migration**
-- **Support for preventing dual installs**
-- **Tools to transition users seamlessly**
-
-This helps simplify version management and reduces friction during upgrades or transitions from legacy installs.
-
-</details>
-
----
-
 <details>
 <summary><strong>What are the Microsoft Store Policies and why do they matter for my app?</strong></summary>
 
@@ -163,9 +147,7 @@ You can contact Microsoft Support through **Partner Center**:
 2. Select **Contact Support** from the Help panel.
 3. Fill in the support ticket with relevant details (e.g., app name, issue type).
 
-After submission, track the request under **Help + support**. Microsoft will follow up by email or the online portal. Use the correct issue category for faster resolution (e.g., "Payout issues" or "Submission failure").
-
-For general questions, you can also use Microsoft Q&A forums or check the Learn documentation. However, for urgent or account-related issues, always submit a support ticket through Partner Center.
+For general questions, you can also use Microsoft Q&A forums or check the Learn documentation. However, for urgent or account-related issues, always submit a support ticket through Partner Center. You can also reach out to reportapp@microsoft.com for Certification related queries.
 
 </details>