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# Improving Customer Experience in the Health Sector.
Let’s face it, the health sector is the most important sector in the globe. From getting health insurance and health-related products reach the global market, to reach the mass population quickly, there are roadblocks at every step of the way. The Health industry has entered a new era of growth and transformation, with more than 57% of reservations being made online according to Rezdy. Yet for an industry that relies so heavily on customer service, technology, and quality products can still do a lot to improve the customer experience. With customers now expecting the same seamless online experience from the health sector that they get with other brands, how can businesses stay competitive?
### The Challenges
The health insurance sector being one of the most targeted sectors for cyberattacks, as healthcare organizations collect and store massive amounts of valuable personal information, including highly confidential data, such as names, social security numbers, addresses and dates of birth.
To effectively address the growing threats of cybercrime and online fraud, health insurance providers are increasingly investing in innovative tools and systems.
##### Explained in brief:
- The security of their user data.
- How to provide users across systems with the ability to register for programs.
- Needed to be able to integrate single sign-on with their partners.
### How CIAM plays a role in overcoming challenges?
A customer identity and access management (CIAM) solution is one way that the health sector can improve its customer experience. Here’s how.
The health insurance industry chooses LoginRadius because of our unique mobile solution and end-to-end mobile Login platforms. LoginRadius makes logging in safe and easy for everyone (including the elderly) and allows simple transactions to be facilitated in a digital, secure environment
#### Features and functionality:
- API-based user enrollment in-app.
- Full support for bringing your own identity.
- All device security (jailbreak, root & debug detection, prevention of tampering & code lifting).
- Customer Identity providers.
- Fully configurable level of assurance.
- Simplified customer experience
- Data and account security.
- Scalability and uptime
- A unified view of each customer
- Compliance with privacy rules.
### The LoginRadius Solution
We provide a highly secure and compliant website and mobile app that was easy to use and created seamless customer experiences. We provide login platform technology that would allow customers to seamlessly implement our platform into their website or mobile application. Now, LoginRadius helps to build the interface that delights the customer and will help them in keeping their essential data safe and secure.
“LoginRadius is innovative, and thought along with health sector companies to develop the right solutions,” LoginRadius provides a solution in which customers can enter their DigiDs where they can download the app, and then use a single sign-on for all interactions after that. This will help end-users to log in quickly, while also creating a convenient user experience. And of course, LoginRadius is all about security. So we were certain that our customers’ data would remain secure in every interaction.”
#### 1. Integrating Single Sign-On with the Health insurance sector.
With LoginRadius’ assistance, companies will be able to implement Single Sign-On with an important syndication partner to provide insurance claims and other insurance products. This will allows users to directly access the business content from the partner’s portal.
### 2. Doximity as a Custom ID Provider
Doximity is a social network specific to medical professionals and therefore is not a readily available social login provider. LoginRadius, however, was able to integrate Doximity as a custom identity provider for industry-specific social login.
### 3. National Provider Identification (NPI) integration
LoginRadius provided a custom registration NPI registration page where the users’ NPI numbers are verified with the NPI registry in real-time. As well, the form auto-fills with the information that is retrieved from the NPI registry.
### 4. Custom Object
LoginRadius configured the custom object to ensure that all of the data required by companies are properly and securely stored, including the data retrieved via the NPI registry and the learning progress (or viewing history) of individual users, to name a few.
# THE LOGINRADIUS RESULT
The project began in early 2018, and the Health Insurance Company set the target to have 70,000 apps downloads by the end of 2019. In reality, more than 150,000 Health Insurance Company customers downloaded the app within six months, and the team expects to reach 200,000 downloads by the end of 2020.
Customers are using and loving the app
More than 200,000 claims have been submitted NPS scores are at +24
After 10,000 reviews, the app’s average rating is 4 out of 5 stars 85% of customers experience ‘little or very little difficulty’ using the app.
The virtues are innumerable
- A secure, hassle-free sign-in experience is the minimum that today’s customers expect from a modern organization. However, they are not the only virtues of this solution. A basic CIAM system can provide many advanced functionalities for a company and its customers, including:
- Advanced login options
- Optimized data collection
- Consent management
# Conclusions
Customer identity and access management have many great features that ensure consumers are at the center of business strategy. However, this does not mean that each company has to change everything at once.
It’s important for organizations to start the change from a point where they feel comfortable and scale their business needs to match their digital maturity level. The progressive adoption of a CIAM solution can bring great benefits to companies.
On the other hand, this solution provides the flexibility that companies require to accommodate the latest technologies and trends that extend their businesses outside the traditional perimeter. It provides enormous benefits to the organization in terms of complying with growing compliance reforms and secure access to personal information, reducing data breaches. It also lowers the burden on IT due to the self-service functionality it offers.